Franchise interview - what to expect

Though it may make you feel uncomfortable at times, a franchisor's investigation of you indicates that the company licences only qualified individuals.  Such a company will be interested in establishing and maintaining a sound, mutually profitable relationship with you - not in taking your money and running.

The majority of franchise systems will do a thorough background check of a potential franchisee.  The typical screening process will analyse an applicants resources, experience and character.

Some franchisors will ask questions about your educational history and previous employment.  Often you are asked to supply names of credit references and personal references.

Many franchisors also ask questions to determine your motivation to buy a franchise and to find out more about your personal characteristics.  You may expect questions such as:

• Why are you interested in becoming associated with us?
• Why do you think you would be successful in our franchise?
• What are your goals for the next 3 years?

You can expect additional questions of this kind and may even be given a type of personality quiz to see if you have the right temperament to run the franchise successfully.

On your visit to the franchisor’s headquarters, you're not the only one being appraised.  This is your chance to evaluate the franchise management, both in style and in substance.