Tony Lawrence
TruGreen Franchisee
Hertfordshire
"In finding an advert for lawn-care franchise TruGreen in a national newspaper, I unwittingly found the future business I would run together with my son.
When I saw the TruGreen franchise opportunity it immediately grabbed my attention In fact, I had no intention at the time of looking to invest in a franchise, but the TruGreen concept really interested me.
At the time, I was working in financial services and my son was about to finish his A-levels: My son has always wanted to work outdoors It was something that was very important to him, so I thought that this would be brilliant opportunity for him to start his working life.
After speaking to TruGreen, we found the business concept appealed even further and our Hertfordshire franchise business was launched in 2004.
My son received plentiful and comprehensive training. There was a lot to take in but it covered everything from marketing plans to banking to product knowledge to lawn-care itself. With an effective initial marketing campaign, I was delighted when work started coming in straight away. However, the business started to grow quickly and was going so well that I decided to join my son in running the business
I was planning to wind down my career but the TruGreenfranchise business was going from strength to strength. Taking on a behind the scenes role in their home based business, I left my son to do what he loves - getting outside to do his work while meeting new people everyday. Whilst enjoying our independence and ability to work on our own terms.
I also benefit from Trugreens continual support: They give us good advice and are always there at the end of the phone should we need them. Now advertising in the local press, as well as sponsoring a youth golf tournament, I am positive that the business will continue its success:
The business benefits from a very high level of customer referrals and this is only going to get better. With my younger son planning to work with us in the near future, our TruGreen franchise is turning into a real family business."
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