Mike Cooper
Cartridge World Milton Keynes
Background
Mike Cooper came into Cartridge World with 10 years’ experience of running a petrol station franchise, and was looking for a new challenge.
What introduced him to Cartridge World
It was through a friend who is a Cartridge World franchisee that Mike learnt about the company and its offer. He immediately recognised the potential of selling high quality products that are constantly in demand, represent good value for money and are environmentally friendly. Mike opened his store in Bletchley, Milton Keynes, in May 2008.
Progress to date
Mike’s business got off to a flying start, with sales jumping by a massive 75 per cent between the second and eighth months of trading. Even before Mike could celebrate the store’s first anniversary, business growth was averaging 12 per cent a month.
The business-to-business market in particular represents a source of great potential which Mike is working hard to develop. His aim is to build up the store’s reputation in the local area so that it becomes the outlet of choice for printer cartridges, putting up a genuine challenge to the big chain stores.
As preparation for opening his store, Mike undertook an intensive training programme at Cartridge World’s UK headquarters in Harrogate, North Yorkshire, as well as spending a week training in an established Cartridge World outlet. With in-store support from a Cartridge World technician and the Business Development Manager assigned to his franchise, Mike then got the business up and running.
As well as receiving ongoing advice and support from Cartridge World head office, Mike also benefits from resources such as the company’s proven business model, product research and development and national marketing and advertising campaigns.
In addition, his Business Development Manager is on call whenever the need arises, and makes regular visits to the store.
Mike also finds that regular contact with fellow franchisees provides an invaluable source of ideas and advice.
Mike says...“To me, it’s obvious that Cartridge World is the way forward. I’m not surprised how well the business is performing in these lean times – the combination of offering a high quality, essential product which is good value for money is a winner, especially in a time of recession. Businesses are much more open to the idea of refilling now, and enquiries are increasing.
“My customers also appreciate receiving service that is more personal than that offered by a large, anonymous chain store.”
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