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Capturing success in a picture-perfect franchise operation


Growing up in an environment that proves the value of successful franchising is nothing short of inspiring. And this much can certainly be said for Joyce Tweedie, whose whole family had benefitted from the flexibility of the franchise model for most of her developmental years. So, when it came to deciding what to do next after having her first child then reaching her limit in her independently run photography business, Joyce wasted no time in re-discovering the endless possibilities of the franchise industry with her husband, Owen.

But with this came the burden of choice. The pair knew they wanted to work outdoors in a customer- focused environment, but they soon realised the franchise they originally invested in wasn’t the professionally stimulating opportunity they were promised. Instead, they were faced with dealing with a franchisor unbothered by business development and the close attentive relationships that Joyce had seen work so seamlessly for her family while she was growing up. Something had to change…

Being handed the keys to success

Launched in October 2021, Joyce and Owen have finally been able to celebrate the success that comes with operating in a creative, collaborative network as franchisees of My Window Cleaner (MWC) Cardiff West. Leveraging the expertise and passion of a franchisor whose values and attitude align with their own, MWC’s power couple were handed the keys that have driven them to the next level of van franchise ownership in the environment they had craved for so long. And it’s this same approach that has also helped them recently optimise their operations, increasing their turnover from £900 to £3,000 per week in a matter of months.

“What works perfectly is that we’re a proper yin and yang dynamic – our skillsets are opposite but perfectly complement each other and our business,” said Owen. “MWC champions entrepreneurs who are driven by learning opportunities, and that’s exactly what we embraced when we decided to take important steps forward. It’s brilliant to be able to share these successes as a pair and as a wider franchise network.”

“I joined the operation full-time in March this year. Since then, being a fully fledged MWC power couple has been transformative to our professional and personal lives,” added Joyce. “We were already doing well as a franchise but knew we had so much untapped potential that needed some attention to support our business’s development. It was a breath of fresh air to have a franchisor that jumped at the opportunity to work with us – they helped us redesign and optimise our rotas and other administrative operations. Just by focusing on those fine details, we’ve increased our turnover by over £2,000 and haven’t done a single bit of canvasing!”

Founded in 1996, MWC introduced the UK to the future of the cleaning industry. The ORIGINAL and TOP-PERFORMING window cleaning franchise, MWC has established itself as an exciting, highly profitable opportunity through identifying and leveraging a gap in the market. Offering customers a trustworthy, sophisticated window cleaning, gutter clearance and pressure washing service, MWC is a true family-feel franchise with good old-fashioned values at its heart.

“Having run a franchise before we found MWC, we’ve now seen the difference that having a high-quality franchisor brings to a business,” added Joyce. “In our previous experiences, no one took the time to tell us how the opportunity could work for us – it was all about meeting expectations that ultimately prevented us from growing as entrepreneurs. Then Owen found MWC, and we immediately found a personal touch that we’d never seen before. The ’What can we do for you?’ question is so valuable, so it was reassuring to have the franchisor focus heavily on that.”

“We’ve fallen in love with everything about the brand,” said Owen. “We’re constantly shown that the whole nationwide operation really is a huge family. What’s better, if anything, our opportunities to collaborate within the network have become even more hands-on and attentive as MWC has grown. The brand’s priority is about high-quality recruitment and it’s reflected so well on the franchisor’s approach.”

MWC attracts both first-time franchisees and seasoned entrepreneurs, thanks to its impressive infrastructure, groundbreaking technology and family-feel approach. Franchisees are encouraged to fully exploit the success they can achieve within their territories by building a team of passionate and enthusiastic operatives. MWC’s approach of championing exceptional customer service is continuing to set high expectations for a service provider that has traditionally been met with negative experiences. Through multiple revenue streams, low overheads, an impressive scope for growth and ongoing development, the opportunity for franchisees is huge.

“We definitely want to get a few vans out on the road,” explained Joyce. “For us, it’s not necessarily about launching a second area and leaving it at that. We want to fully capitalise on the uncapped potential of owning even one territory. For example, when we optimised our rotas, we made space for three days in one month. With that time, we upsold MWC’s additional services to our customer base, and we made £1,500 revenue. We’ve never needed a day of canvasing - we get so much back from maximising our customer base that we are given the freedom to push ourselves in one territory.”

Today, a network of 25 franchisees operates across the UK. Sophisticated branding, systems, operations and processes have established MWC as the LEADING voice in a saturated market, which has seen the franchise receive over 4,500 gleaming 5-star reviews from happy customers. With each franchise territory outfitted with the industry’s best equipment and with full access to MWC’s online management software, ‘Gloria’, franchisees are empowered with the tools, confidence and skills to build a profitable business, fast. Now more than ever, Joyce and Owen are realising the true uncapped potential of a brand primed to lead entrepreneurs to huge personal and financial success.

“If you’re weighing up your options and need some confidence as you embark on a new journey, then take this as the push you need! There’s nowhere like MWC. When I first explored franchising and the world of opportunities out there for go-getting entrepreneurs, I was turned away by McDonald’s due to my age. Fast-forward to now, I can honestly say I’ve found the McDonald’s of the cleaning industry. This is just the start of an incredible period for a brand without limits,” concluded Joyce.

Interested and want to know more about My Window Cleaner?

The My Window Cleaner basic profile outlines aspects of their franchise opportunity

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