Proof of Domino's Pizza franchise's success in Scotland
As Domino's Pizza celebrates 15 years in Scotland this month, statistics released today prove that we are indeed a nation of pizza lovers; with Domino’s Pizza selling one pizza per head of population in 2010.
With 47 stores across the country and over 1,100 staff, Domino’s Pizza has made great strides in Scotland as the population has munched its way through new pizzas such as the Domino’s Gourmet range and recently introduced Stuffed Crust, limited edition favourites including the Reggae Reggae made with Levi Roots’ famous sauce and the Haggis pizza (specially introduced for Burns Night), as well as firm favourites including Pepperoni Passion and Texas BBQ.
Pizzas from Domino’s stores across the country have been delivered to golf courses, gyms, patients in hospitals and paramedics and firefighters…even on stage to Strictly Come Dancing winner Harry Judd and fellow bandmates during a McFly concert in Edinburgh.
Chris Forrester, Domino’s franchisee who opened the first store in Great Western Road in December 1996, explains the success of the UK’s number one pizza delivery service in Scotland: “Since we launched to our customers in the West End of Glasgow late December 1996, Domino’s Pizza has become a firm favourite for students, couples, groups of friends and families. We’ve seen a massive increase in the home delivery market in 15 years, and as customers become more discerning, they’ve increasingly come to Domino’s Pizza to deliver a piping hot, freshly made treat.”