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master franchising in the uk

Exciting master and area development opportunities are available to bring successful international brands into the UK.

Many established brands such as Tim Hortons, Domino's, Molly Maid and Snap-on Tools all started this way in the UK. Master and area development franchises are ideal opportunities for those with the ambition, skills and finances to take a franchise with a proven track record in other countries and develop it in the UK. The role of the master franchisee(s) will include setting up pilot franchisees, developing a franchisee recruitment system, building a franchisee network, developing a support infrastructure and marketing the brand. We have a list of franchises currently looking for UK investors

High investment success stories

Exclusive Interview with Tracy Vardy, multi-brand franchisee for Costa Coffee and Pita Pit

Altrincham based franchisee Sim Trava owns 29 Costa Coffee branches and two branches of healthy fast-food chain Pita Pit in the North West and North East. Owned by husband and wife duo Simon and Tracy Vardy, the family run business has grown strongly over the past decade and is set to hit £20m turnover by 2018.

In this article, Tracy Vardy talks to whichfranchise about her journey with Sim Trava and the future plans for this ambitious business.

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Read more interviews in our interviews and news archive

High investment franchise videos

If you are interested in buying a master franchise and want to know more about the franchises available, then we have a selection of videos for you to watch that will give you further insight into the opportunities.

View all master franchise videos

International news

Bartercard Announce Master Franchisee for Bartercard UK

From 1st April, Bartercard will have a new owner in the UK. Greg Harrand and Chris Kirby will be the new master franchisees. Working in partnership, Greg and Chris will be focusing on growing the hospitality and property sectors of the business.

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Read more news in our interviews and news archive

What is a master franchise? And why invest in one?

Master franchises are those franchises which have proven successful elsewhere and are now looking to replicate this success in the UK. They are however not proven in the UK and whilst they may be hugely successful in their own country, it doesn't necessarily mean that what works somewhere else will necessarily work here. It is therefore vital that you undertake as much research as possible to identify if master franchising is right for you; e.g. can you finance the purchase, and have enough capital to run the operation, and do you have the required skills? You also need to evaluate whether the UK market is right for this franchise. We have an advice section to help you fully understand investing in a master franchise.

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Featured master franchise

Greenberry's Coffee Co; the global franchise with a “home away from home” atmosphere. Greenberry’s Coffee Co. offers the highest quality coffees and teas from all over the world, delicious pastries baked on-site daily and an extensive food program. Each Greenberry's store has an individual, local character, yet is supported by a franchise network with proven systems and procedures.

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Free franchise consultation

Johnny Sellyn Johnny Sellyn, founder of whichfranchise and a leading expert in international franchising, is available to answer any questions you may have about master franchising; bringing a franchise to the UK or investing in a master franchise. Find out more...

Top tips for successful master franchising

  • Look for a franchise business that operates successfully in its home country
  • Thoroughly research the business and the market in the UK
  • Ensure that the franchising model works for all parties
  • Seek expert advice from bfa affiliated professionals
  • Operate you own outlet(s) to prove the model works over here
  • Ensure that you have sufficient capital and financial backing
  • Conservatively forecast franchisee development targets
  • Don't underestimate the time it will take to get established

Read more advice on buying an international franchise

The role of the master franchisee

It is the responsibility of the Master Franchisee, especially at country level, to replicate what a franchisor does in their domestic market. This will include setting up pilot franchisees, developing a franchisee recruitment system, building a franchisee network, developing a support infrastructure and marketing the brand. Read more... Read more

What is multi-unit franchising?

Multi-unit franchising involves a franchisee owning two or more units of the same franchise. This is gradually becoming more common in the UK, with around 29% of franchisees owning multiple units, and 1 in 5 who own a single unit, planning to open more. Many franchise brands in the UK are looking for multi-unit franchisees and so targeting those with the ambition and finances to manage several units. Read on to find out more about the types of multi-unit franchising and its pros and cons...

List your master opportunity

If you wish to put your brand in front of the hundreds of serious investors who visit whichfranchise each month, then contact suzanne@whichfranchise.com for information on listing your opportunity with us.

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