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CHEAT DAZE Franchise

CHEAT DAZE has emerged as a major disrupter in the rapidly expanding dessert market in the UK. No industry experience necessary just a real passion for the product.

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At a Glance

Established: 2022

UK Presence: Store in Burnage, Manchester, First franchise opening in February 2024 in Bramhall.

Average start up cost: £72,500

Min personal contribution: AOR

Development type: single and multi-unit store operators

Franchise Info

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In 2022, Muhammad (Momo) Abdullah identified an opportunity in Burnage, Manchester, to acquire a small dessert shop.

Since then, he and his team have transformed the business into a massive success story - CHEAT DAZE. Through their innovative menu and exceptional customer service, CHEAT DAZE has emerged as a major disrupter in the rapidly expanding dessert market in the UK.

The brand's commitment to using the freshest ingredients for their homemade products has earned them a stellar reputation.

Currently, the business generates a revenue of over £15,000 per week through both delivery and collection services. The brand's success has also allowed them to expand, with our first Franchisee about to go on site in Bramhall  with further sites to be announced shortly.

"Starting a business is EASIER with these three things: a mind-blowing understanding of your product, a deep connection with your audience, and a passion to make it happen!"
Muhammad Abdullah, Owner

We are now looking for franchisees across the UK. No industry experience necessary just a real passion for the product and building a great team to smash customer expectations.

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  • Owner Operator for a single store
  • Area Development Agreement for multiple stores

Our support


  • Initial Business Planning Support
  • Territory Research and Build
  • Site Search
  • Funding Advice


  • Turnkey Fit-Out programme (if required)
  • Brand Plan
  • Staff Recruitment Support
  • Franchisee Training
  • Franchisee Staff Training
  • Supply Chain Set Up


  • Pre-Launch Digital & Social Media set up and launch
  • PR Launch
  • Opening Event Plan
  • Access to local Marketing Tool-Kit
  • Ongoing activity


  • Regular Training Updates
  • Product innovation
  • Regular Business Development programme
  • Brand Standards Audits

Cost of a CHEAT DAZE franchise

The investment required for a CHEAT DAZE franchise is £72,500 to £92,500; this includes a Franchise Fee of £12,500, fit-out costs, training and support.

You will be required to pay a deposit of £1,500 (fully refundable) to secure a territory.

There will also be a Fixed Weekly Royalty Fee and a Fixed Monthly Marketing Fee.

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Interested and want to know more?

By clicking the link below, we can send you further information on this franchise opportunity and allow you to contact them direct with any questions.

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