The Alley is a famous Taiwanese bubble tea brand with global presence. It offers sensational experiences through quality lifestyle merchandise, delectable foods and beverage innovations that not only appease taste buds but also delight the visual senses. More than tea, The Alley illuminates on a whole new appreciation of quality living.
The Alley carries an exclusive halal certified menu with hand-crafted drinks and grab-and-go café food including our series of mouth-watering croffles (a hybrid of a croissant and waffle) with moreish toppings, our appetizing food range including our famous Korean toasted sandwich, light bites and house blended specialty coffee.
With the aid of social media, The Alley’s Instagrammable sweet drinks and decor have attracted fervent milk and fruit tea lovers to line up for hours whenever a new store opens. Chinese people speak of the Alley as the “internet celebrity tea”, meaning the tea goes viral overnight on social media!
The Alley brand has grown to 450 locations across China, Malaysia, Hong Kong, Vietnam, New Zealand, Thailand, Philippines, Singapore, Cambodia, Indonesia, Myanmar, Korea, UK, Germany, France, Japan, Canada, France, Australia, Mongolia, Italy, Czech Republic, Israel and the US since it first opened in Taiwan in 2013.
The first UK location opened in November of 2019 with several sites now operating across prime areas of London.
"I am thrilled to be The Alley UK franchisee! Opening two successful sites in Westfields has been an incredible journey, and I'm excited to announce plans for our third location. The support and opportunities provided by The Alley UK have been instrumental in our growth, and I look forward to a flourishing future." - Tahir Ali
We would love to speak to experienced F&B operatorsas well as entrepreneurs from other industries who are keen to join the multi-billion bubble tea market and help expand The Alley brand throughout the UK.
The Market
Globally, the bubble tea market has grown to be a multi billion-dollar business, and the market is expected to increase because of factors such as rising consumer demand, new product development, globalisation, and the growing interest in Asian food and drinks.
The Global Bubble Tea Market is valued at USD 2.7 Billion in 2021 and is projected to reach a value of USD 4.2 Billion by 2028 at a CAGR (Compound Annual Growth Rate) of 7.5% over the forecast period 2022-2028.
According to a market study, the UK bubble tea market is set to grow at 8.5% CAGR over the next 10 years. This represents a 50% growth in the size of the market over the next 5 years and a 225% growth over the next decade.
Our Models
KIOSK
- High Footfall Locations: Shopping Centres, Travel Hubs
- Size Requirements: 200 – 400 sq. ft
- Investment: ranges from £113K - £155K (depending on location and if looking at single or multi units).
BRICKS AND MORTAR
- High Footfall Locations: Tourist High Street, Residential High Street
- Size Requirements: 400 – 1000 sq. ft
- Investment: ranges from £127K - £178K (depending on location and if looking at single or multi units).
The Alley franchise partners should have sufficient liquid capital to open their first store. Finance to fund multi-operations can be obtained by our third-party supplier. 50-70% of total investment can be financed, however the % available will be dependent on the applicant.
Our Partner Profile
Do you have:
- Strong business acumen
- A willingness to learn our processes
- The ability to teach others
- Time management skills
- Excellent communication skills
- Entrepreneurial flair
Are you:
- A bubble tea fanatic
- Passionate about our brand
- A motivational & thoughtful leader
- Service driven
- Financially sound
- Able to delegate effectively
- Ready to make the commitment
Interested in The Alley?
Contact Krishma Vaghela
For an insight into The Alley franchise opportunity...
Click on the link below to receive further information on our franchise opportunity. You can also connect directly with us to ask any questions.
This is FREE and non-obligatory; we never share or sell your personal information.
Request further information on 
