Gourmet Burger Kitchen is the original premium burger brand. Established in 2001, GBK changed the UK burger scene forever, serving the freshest ingredients and a mixture of classic and innovative taste combinations to make the “best burgers in town” from the first bite to the last.
Acquired by Boparan Restaurant Group in October 2020, GBK today is a leading casual dining chain in the UK with a strong online delivery presence across third party platforms focused on serving a variety of handcrafted burgers, combining 100% fresh beef, chicken, or plant based options with the freshest ingredients together with burger sauces, the majority of which are made from scratch, every day, in each GBK kitchen. Each restaurant is individually designed and incorporates luxury style with comfort.
There are 36 sites in the UK together with franchises in Ireland and the UAE. BRG are committed to growth of the brand through the continuous investment in property, people and product to ensure that GBK’s offer and experience is best in market.
What we look for in a partner
- Extensive restaurant partnerships experience – host environments, third party stakeholders, franchisor, franchisee, multinational brand partners
- Dedicated partnership support teams – senior and experienced team to support partners exclusively
- Operational excellence – focus on operating at the highest standards – regular formal business performance review with all stakeholders and against all stakeholder’s desired KPIs
- People focused – continuous focus on training and development of our own and our partner’s teams, to deliver the best guest experiences
- Quality design capability – Contemporary & exciting designs for our restaurants created by internal team and use of industry leading design partners e.g. Harrison; Design LSM
- Continuous insight and innovation – committed to keeping our propositions relevant and exciting to guests through continuous innovation
- experienced in developing our concepts to suit multiple host environments and able to develop/tailor/adapt our propositions for the guest as required
- bespoke food development capability – exec chef team and development kitchen
- high quality, in-house marketing capability
Why partner with us
- Excellent operating system
- Training and development for your teams
- Contemporary & exciting designs for your restaurants
- Multi channel and format propositions to maximise all opportunities
- Continuous innovation and insight from the Brand
- Ongoing formal business guidance and support
- Sharing best practice
- Flexible approach
About Boparan Restaurant Group
Boparan Restaurant Group is a growing family of award-winning restaurants including Giraffe, Wondertree, Fishworks, Slim Chickens, Cinnamon Collection and Ed’s Easy Diner. We are a collection of restaurant brands that each carry their own personality but share a passion for creating contemporary food and drink experiences that make people happy.
Headquartered in London we have a team of 2400 people, including dedicated brand and exec chef teams who ensure continuous improvement of our menus and propositions, maintaining customer relevance and profitability. The restaurant group’s annual system sales is £140m+.
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