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Elite Swimming Franchise

Elite Swimming offers swimming or sport coaches, or those interested in running their own business, the opportunity to run their own swim school. We take "pools to schools".

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At a Glance

Established: Elite Swimming was established in 2018. We are part of Elite Sports UK which was established in 2009.

UK Presence: We have delivered over 1500 lessons in 30 schools since 2018

Start Up Cost: £25,000

Development type: Single unit franchises

Franchise Info

elite swimming pool banner

ELITE Swimming franchise would be ideal for swimming teachers to own their own business, sports/swimming coaching companies that want to expand their coaching business or someone looking to start their own business.

Elite Swimming is part of Elite Sports UK. Established in 2009, Elite Sports is a major player within the sports sector that delivers sporting curricular to schools within the West Midlands.

Since 1994, swimming and water safety has been a statutory element of the national curriculum for physical education in England. This means that every 11 year old child should leave primary school with the skills to keep themselves safe while enjoying swimming with friends and family.

Swimming is the only sport to be included within the national curriculum physical education programme of study.

Due to the demand for quality swimming programmes, we have business and schools already to go in Surrey, Birmingham and Solihull and so are looking to recruit franchisees in these areas as well as across the rest of the UK.

elite swimming pool at school

Dream it – Build it – Teach it

We are unique in that we offer a “pools to schools” solution.  Our franchisees are provided with a portable pool, marquee and all swimming equipment to take into schools. Franchisees deliver the swimming programme over a period of time.

By building bespoke heated swimming pools on school premises, it allows all year groups the opportunity to receive high quality swimming lessons in small class sizes, with no traveling to leisure centres or nearby pools.

“Journey times for getting to and from the leisure centre pool meant children were missing at least an hour of learning each week. By offering swimming on site we have been able to offer smaller group sizes, with more intensive swimming on a daily basis for a 2 week block. This also aided changing times as the boys were able to change whilst the girls swam and vice versa. A really fluid transition between sessions for the children with minimal learning time lost. “
Ben Henley Assistant Head, Parkgate Primary School, Coventry

How it works

  • 'Pop up pool' on the school site covered by marquee
  • Teaching, insurance, chemicals, short report and full take down
  • Swimming teacher, lifeguard, 5 and ½ hours per day
  • Franchisee earns a full salary in the first year, and by year two the franchise earns enough to invest in a second pool, and can generate a 25%+ return over two years, then the model simply grows

The franchise investment

Total fees £24,950.  This includes all admin, training, mentor set up, swimming pool, heater, chemicals, marquee.

Government set up loans to the value of £25,000 are available and this is all you need to set up your franchise - we will help you secure this.

What we look for in a franchisee?

Its desirable that you will be a L2 qualified coach, have a zest for a new business challenge, articulate, ambitious, business savvy, preferably with a sports related degree and ready to earn.

Interested and want to know more?

By clicking the link below, we can send you further information on this franchise opportunity and allow you to contact them direct with any questions.

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Case Studies

Case Study
Elite Swimming offers niche opportunity

Having been involved in the sports education industry for over 10 years, Chris Regan of the Sports Coaching Group was looking for a niche opportunity that would allow them to stand out from their competitors.  Elite Swimming offers just that.

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Franchisor Interview
Interview with Terry Harvey, Elite Swimming

Family man Terry Harvey has ran Elite Sports, a successful sports development company, in the Midlands for the past 11 years. With an increase in demand from schools for professional swimming classes, they established a dedicated programme under the brand name Elite Swimming.  As demand increased, they franchised Elite Swimming in 2018. Elite Swimming offers a unique "pools to schools" programme.  Terry tells us more about this exciting concept and his franchise journey so far. 

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