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Afrikana Franchise

Akrikana is an African inspired restaurant that serves authentic home-cooked Afrikana infused food.

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At a Glance

Established: 2018

UK Presence: Restaurants in Aldridge, Derby, Birmingham, Cardiff, Blackburn, Leicester, Dalston. Coming soon to Stoke-on-Trent, Nottingham and Star City.

Start Up Cost: £150,000

Min personal contribution: £150,000

International Presence Looking for international partners to buy master license rights.

Development type: Single unit franchises; multi-unit franchises; master franchisee for Scotland and Ireland sought after.




Franchise Info

afrikana restaurant food platter

Afrikana was established in 2018 by business entrepreneur Omair Ali. Omair gained his vast experience in the hospitality sector working across various restaurant groups in the UK and Dubai. After four years Omair decided to move back to the UK and start a venture of his own.

The vision began when he identified a gap in the current market for authentic home-cooked Afrikana infused food.  This led to him introducing an African inspired restaurant offering high-end quality food infused with a twist of beautiful African flavours to Aldridge in the West Midlands.

We believe we have introduced a “homecooked” essence of African food to the main high street by incorporating authentic flavours in to dishes most loved by everyone. But we don’t stop there, we like to express the beautiful culture through art, music, interior and the overall ambience to ensure we provide customers with the full Afrikana experience.

A new and exciting venture, not only consisting of a delectable menu but a wholesome business model which had success written all over it.

afrikana restaurant interior

Our development so far

During 2019, the company experienced a year full of fast paced growth, progression and development including 3 new company stores and multiple franchises being opened throughout the UK including Blackburn, Star City, Manchester, Nottingham, Cardiff, Bristol, Leicester, Luton, London, Coventry, as well as securing deals internationally.

Whilst 2020 was a challenging year for everyone, Afrikana took this time to support its franchisees and strengthen their franchise model.  We are now ready to continue with our development across the UK in 2021.

“Taking an Afrikana franchise has got to be potentially one of the most rewarding risks I have taken. I mean we opened our store in the middle of a pandemic! But Afrikana has helped so much in guiding us to set up our dream store so it is a safe, secure and excitable experience for everyone!... Cardiff is buzzing and Afrikana is the definitely hot spot right now!”Afrikana Cardiff Franchisee

waitress in afrikana restaurant

Franchise models and costs

There are 3 different Afrikana models – Lil’ Afrikana, Afrikana and Afrikana XL.

Lil’ Afrikana (Takeaway/express model)

  • SQ FT 600: 1000
  • Seating: 20 to 40 seats
  • Total project cost: £150,000 - £200,000

The Afrikana

  • SQ FT: 1,500 – 2,500
  • Seating: 50 – 100
  • Total project cost: £310,000 - £375,000

Afrikana XL

  • SQ FT: 2,500 – 4,000 
  • Seating: 100 – 200 seats
  • Total project cost: £390,000 - £475,000

How we support you

Our team specialises in a number of fields which ensure the business runs as smooth and efficiently as possible, including marketing, branding, finance, architecture and much more. During the current Covid-19 pandemic, we as a business have had to rapidly adapt to the new normal, but through it all, the company stood united by its team, every employee, every franchisee and every customer, we’re always here to help.

Marketing
We have a dedicated in-house Marketing and Design team that are continuously expanding and exploring fresh new ideas. We believe it is about improving ourselves each day and every day and keeping focused in the direction we wish for Afrikana to go.

Branding
From the packaging and consumables to our in-house sauces, we offer high quality packaging and products. All our items are branded to ensure that we make ourselves known, we stand out and everybody is aware of Afrikana. We aim to keep our image, alive, vibrant and loud!

Events & PR
We believe that through events and by maintaining a solid foundation in PR is what sets us apart from competitors. Our team ensures to hold events every month across our stores to give customers a true insight of Afrikana – an experience they won’t forget. From Djs to live African drummers, we thrive off creating an unmissable atmosphere. We can ensure one thing, Afrikana does it big!

afrikana restaurant food platter

Interested and want to know more?

By clicking the link below, we can send you further information on this franchise opportunity and allow you to contact them direct with any questions.

This is FREE and non-obligatory; we never share or sell your personal information.



News

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News
Afrikana to host franchise open days

We are so pleased to be hosting our very first set of Afrikana Discovery Days! On Tuesday 7th September in Leicester and Wednesday 8th September in London. Afrikana is an African inspirsed restaurant first established in 2018 and in the past few years we have grown immensely, with our 7th store in Leicester opening in August! We have seen the brand develop and grow, and with this the attention of our consumers and increase in demand.

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