Leading the Way Franchise

leading the way franchisee with dogs

Leading the Way...a pet care service dedicated to supporting pet ownership and raising pet care standards

If you are eager to start your own business in the lucrative pet industry and have the ambition to grow a successful franchise, we have a team of experts on hand to get you started right away.

Leading the Way is the sister company to OSCAR Pet Foods, the largest pet food home-delivery franchise in the UK.

With an abundance of animal behaviour expertise and a keen eye on the pet industry, we’ve spotted a gap in the market for much needed pet ownership support.

And with twenty years’ experience in a growth industry, we have the knowledge to help you build and maintain a successful business. Our expertise in training and franchise support will provide you with the confidence to help busy pet owners manage their day-to-day pet care needs and routines.

Are you fit and ready for adventure – whatever the weather?

  • Dog Walking
  • Pet Home Visits
  • Pet Taxi

This exciting franchise allows you the freedom of working for yourself in the growing pet care market.

Your passion for animals combined with professional training will ensure that your clients receive a reliable and trustworthy service.

Sadly, in spite of an abundance of loving intention, the safety and wellbeing of our precious pet population is frequently at risk. This is largely due to a lack professional knowledge and a limited understanding of pet behaviour, training and companionship.

There is a definite need in this growing sector to raise standards, secure accreditation and deliver expertise.

We’ve set our sights on making a difference.

leading the way franchisees walking dogs in park

Leading the Way … for customer trust and reliability

It takes a wide range of skills combined with extraordinary teamwork to run a successful pet care operation - so that’s exactly where we’ve focussed our investment. Leading the Way have chosen an exceptional team of pet care professionals with an unparalleled level of expertise to guide you.

By delivering an accredited professional service, you will be instrumental in helping Leading the Way deliver exceptional support for your clients, and their pets, from day one.

Taking the stress out of pet care means busy customers can get back to the joy of owning a pet.

  • Group Walks: with a maximum of 4 dogs per walk to ensure safety
  • Dog Matching Service: taking time to match temperament, energy and need for socialization
  • Home Care: all indoor animals from puppies to those on restricted exercise, or senior pets who simply need a cuddle or companionship. Visits may typically include toilet breaks, play time, food and settling
  • Safe Transport: bespoke travel system to ensure pets are transported with care and attention to RSPCA and DEFRA standards
  • High Standards: animal first aid trained, DBS checked, and fully insured

Leading the Way franchise offers:

  • Profitable business in a lucrative market
  • Fun and exciting career
  • Low overheads
  • Bespoke online CRS
  • Bespoke travel system meeting DEFRA and RSPCA standards
  • Extensive training meeting CERTA accreditation in Companion Animal Health, Welfare and Disease Control*
  • Animal first aid training covering a wide variety of first aid situations such as injuries, burns, poisoning, bites, stings, shock and resuscitation, as well as guidance on the administration of medication

*CERTA accreditation includes studying animal behaviour to make sure that dog walkers are familiar with the complexities of pet behaviour – something that should always be fully understood for safety and well-being when walking dogs in a professional capacity.

leading the way female franchisee walking dogs

You must be sure you are choosing a franchise you know you can enjoy:

Running a franchise business isn’t for everyone. With full support from Head Office you will need to decide whether self-employment suits your ideals and capabilities.

Self-employment means being …

pet services association logo shows leading the way is a member


• In charge of your own destiny

• Enthusiastic, positive and disciplined

• Prepared to commit maximum time to starting your own business

• Healthy — this business calls for fitness but may also fulfil your desire to get fit

A franchise business requires ...

Strength — you must be able to devote time and energy towards building a presence in your local area

Commitment — you must be sure that your family is prepared for your commitment (they may even be able to offer support!)

Investment — the normal investment for a Leading the Way franchise is £10,995 plus VAT, but our launch offer means you can purchase this exciting new franchise opportunity for just £8,995 plus VAT

Interested and want to know more?

By filling in the form below you will be able to receive a copy of the Leading the Way prospectus.

This will provide you with more detailed information on the franchise opportunity and allow you to contact them direct with any questions you may have.

This is FREE and non-obligatory; we never share or sell your personal information.

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At a Glance


Min total investment:

Min contribution:

Development type:

UK presence:
We are sister company of Oscar Pet Foods

Development type:

Franchisee Case Studies

Leading the Way Franchisee

Leading the Way...to a fantastic work/life balance!

A chance meeting led to a change for the better in Michelle and Andy's lives. The opportunity to run OSCAR Pet Foods pilot scheme for pet owner support has given the them the chance to take back control of their work/life balance while working in an industry they are both passionate about! Learn more about their journey into a Leading the Way franchise and the opportunites available for you!



It's all Silver for OSCAR!

Preston based OSCAR Pet Foods wins a coveted Silver ‘Franchisor of the Year’ accolade at the nationally recognised 2019 bfa HSBC Franchise Awards.

More news from Leading the Way

Discovery Days

24-07-2019 - Preston, Head Office

10-08-2019 - To be arranged upon request

27-08-2019 - To be arranged upon request

To enquire about a discovery day fill in below form.