Request Signs Express franchise prospectus

Signs Express signs and graphics franchise business opportunity


Need a sign that now is the time to be in business for yourself, but not by yourself…?

Look no further than Signs Express

If you are looking for a business opportunity with regular repeat business, high value orders, a stable marketplace and an established brand then Signs Express offers you all that and more...

With 25 years’ experience in the signs and graphics market, Signs Express boasts multiple industry awards and a national reputation for excellence, making us the leading signs and graphics franchise business in the UK and Ireland.

There is no better time to join the Signs Express network as 2014/2015 saw the highest income it has ever experienced with some franchisees making over £1m. Following this impressive development, 2015 has witnessed Signs Express winning numerous awards across the network.

Lee Eaton, Owner of Signs Express (Manchester) - pictured below - not only won B2B Franchisee of the Year award, but also received the top award at the British Franchise Association (BFA) Franchisee of the Year awards 2015, winning against such well-known brands as McDonalds, Snap-on and Dyno.

We are immensely proud to have one of our own recognised as the very best franchisee in the country and for all that represents about Lee, his team and the support that we provide to him.

In addition to this accolade our centres in Sheffield and Northampton have also been recognised in the National Sign Industry Awards for specific projects that have set a new calibre of signage work across the industry.

Signs Express signs and graphics franchise business opportunity BFA franchisee b2b 2015 award winner

Strong franchise network

Encompassing our network, we have over 65 franchisees who are uniquely positioned to provide national clients, SME and public sector businesses with a wide range of top quality signs and graphics.

Due to continued and consistent demand for our products and services we are actively searching for new franchise owners who are interested in starting a new business, buying an existing franchise business or re-branding a sign company. Sound like you, get our FREE franchise prospectus here.

The profit potential

A number of our franchisees have invoiced over £5m since inception, with well-established franchisees turning over £1m a year.

Over the years we have found many of our franchisees expanding their business and some opting to buy their own premises as part of long term financial planning.


The franchise package

We have recently adjusted our offering, meaning we will not only invest our franchise fee of £20k into your business, we will also invest an extra £10k! A massive £30k saving on our previous offering.

This along with savings on equipment means that the start-up costs for establishing your own Signs Express are significantly more affordable.

Instead of £80k + working capital, you now require just £40k + working capital*.

*Major banks can fund up to 50-70% of the cost, dependent upon your financial history.

What do I get for my investment?

  • A challenging career with a management franchise
  • A comprehensive start-up package
  • 3 week training programme
  • £30k invested in start-ups
  • Ongoing support from a team of experts at head office
  • Buying power as the leading signs and graphics company
  • Excellent relationship with all leading banks to help you secure finance
  • Access to national account customers
  • No industry experience required

Monthly benefits

  • Access to your share of over 1000 sign enquiries monthly
  • Dedicated UK Support team of 20
  • Access to national account clients such as McDonald’s and Mercedes
  • Dedicated national promotional fund
  • Specially negotiated rates with suppliers

We’re great but don’t just take our word for it

"Starting in business from scratch really gave us a sense of achievement. When we started looking there wasn’t much scope for buying an already established franchiseso we were lucky that our local area was still available. It was ideal and fitted well with our requirements”Nick Baxter-Sibley, Franchisee, Exeter.

“Financial security is the main reward along with the freedom of being my own boss and the pleasure of seeing my business grow” Nick Dawes, Franchisee, Ipswich.

“The business has allowed me to spend more time with my family and gives me the freedom to choose my working hours”Jayesh Patel, Franchisee, Twickenham.

“We’ve doubled our turnover from £240k to £500k and we’re still seeing steady growth”Malcolm Lant, Franchisee, Gateshead.

Ready for a change?

Nothing beats the feeling of running your own business. However, it’s also good to know there’s support and guidance available when you need it.

As part of a Signs Express franchise you’ll enjoy bothThis is a franchise opportunity with a big difference. So if you’re ready to receive some more information about how you can make an excellent income, create new prospects and have the lifestyle you want, we want to hear from you.

Download franchise prospectus

By filling in the form below you will be able to download a copy of the Signs Express prospectus.

This will provide you with more detailed information on the franchise opportunity and allow you to contact them direct with any questions you may have.

This is FREE and non-obligatory; we never share or sell your personal information.

At a Glance


Min total investment:

Min contribution:

Development type:

UK presence:
Over 65 centres

Development type:

Franchisee Case Studies

Signs Express  Franchisee

Exclusive Interview: "Signs Express has a dedicated Franchise Support Centre"

Thomas Somers

Established in 2002, Signs Express (Lancaster) has a diverse selection of customers and highly-skilled team in place. The wide-ranging territory this centre covers means there is access to thousands of businesses and is perfectly placed to service the needs of organisations large and small.

Franchisor Interview

Exclusive interview: "Franchising; Building upon a solid foundation"

Signs Express

Tony Marsh is the sales director of signs and graphics franchise Signs Express and looks after franchise recruitment for the business. Tony became a director and shareholder of the company in 2007 and has recently been voted on to the BFA’s board of directors.

Signs Express is the UK and Ireland’s largest signs and graphics franchise with 70 centres nationwide and is therefore uniquely positioned to provide a wide range of products and services, including design, vehicle graphics and wrapping and more traditional signage such as way finding and building signage, to businesses both large and small. The company recently celebrated their 25th year in business.

Tell us about how/when the business was started and the motivation behind establishing the company.

The business was originally started back in 1989 by Frank Eliel and David Corbett who are both now retired. Spotting a gap on the market, the signage company was born and it soon became clear that the strong business model was transferable to other locations.

The first franchised centre was based in Ipswich, and the network has grown ever since, despite some challenging economic climates. With 70 centres now open, Signs Express, led by five directors headed up by managing director Craig Brown, is the UK and Ireland’s largest signs and graphics franchise.

When and why did you decide to go down the franchise route?

As mentioned, it was spotted that the business model in place could easily be transferred to other businesses. Franchising seemed the logical way to go, building on the strong foundations of the successful Norwich centre. Over time, the business model has become even more solid, with ever improving support offered to franchisees.

"The network of course also benefits from a strong and recognised brand name, meaning that by purchasing a franchise, franchisees already have a well-known company name to work with, as well as benefiting from the custom of national as well as local clients."

What have been the company’s biggest achievements/successes to date so far?

I think the fact that we’ve managed continual growth year on year is great, seeing our network grow has been fantastic and it’s so rewarding seeing other people benefit from Signs Express.

We’re also really proud of the support network we offer, we’re certainly not in the business of helping our franchisees to set up then leaving them to get on with it, sink or swim. We ensure that we’re on hand to offer as much (or as little) support as required.

We’re also pleased to have a strong reputation which has been built on years of dedication to our customers and our network and ensuring that we offer quality and value for money to both.

What challenges have you had to overcome?

The climate has been tough over the past few years and yes we have lost some centres, but others have joined the network, and some have even taken on larger territories.

In fact, around the time of the recession, it became clear that actually, quality, value and a trusted supplier is more important to most of our customers that getting the job done at the cheapest price. That’s something we’ve always prided ourselves on and I think really helped us through some economically challenging years.

What marketing/promotional tools do you use to grow the Signs Express franchise?

To mention a few ways we promote ourselves, we’ve put a lot of work into our website and have a great web presence, as well as often sharing information on social media platforms such as Twitter and LinkedIn.

We also attend a couple of franchise shows a year as well which is a fantastic way of meeting potential franchisees, and we’re constantly looking at new ways to find people who will be a good fit for our business.

"In terms of growing our business, we’re very lucky that our good reputation means we receive a lot of repeat business and recommendations via word of mouth. We’ve also embarked on a new initiative around central marketing, where we can send out communication and promotional material from Head Office on behalf of our franchisees, giving them more time to focus on their customers and on managing their businesses."

What differentiates Signs Express from the competition?

We pride ourselves on the support that we offer to our network and have a strong training programme, as well as ongoing support.

Our head office, based in Norwich, has staff dedicated to all support areas including marketing, accounts, IT, national accounts, HR, business development and procurement.

We want our franchisees to feel that they have the best possible support to run a successful franchise.

In your opinion, what makes a successful Signs Express franchisee?

A franchisee doesn’t necessarily need sign making experience, all we really ask is that they have dedication and business acumen, as well as great communication skills, we can teach the more technical stuff!

Our most successful franchisees are the ones who get out there and make a positive name for themselves in the local community, a lot of our work comes from repeat business and so a strong reputation is absolutely vital.

What changes have you seen in your industry over recent year? And how have you adapted to them?

Product and equipment changes are undoubtedly the largest changes within our industry. When the business first started, we were still manual sign writers, working with templates and painting directly to surfaces.

The techniques, as well as the technology we use have evolved dramatically over time and new advances are always exciting to see. Of course these things happened and are still happening gradually and are therefore natural progression which all of our centres adapt well to.

What does the future hold for Signs Express?

We hope to see our network grow into new territories in the UK and Ireland over the coming years with an initial aim of reaching 100 centres. With this growth, we will also inevitably see more changes to our industry and advances in sign writing.

As a director on the BFA board I’m also excited to see the advances in franchising as a whole. We are dedicated to staying at the forefront of our industry and keeping abreast of developments. I think the future is going to be exciting for Signs Express!

What expansion plans have you got nationally and internationally?

At the moment we’re just focussing on Ireland and the UK. It would be great to fill some of our less densely covered areas such London, Birmingham, Edinburgh and Bristol. We’re also focussing on growing our existing businesses with marketing and business development initiatives.

What advice would you give to someone considering franchising their business?

I would say to make sure that as much as possible, you have a strong model in place. Franchising can be great when it’s done correctly but it’s no easy ride. Also make sure you’re well informed in all areas: everything from legal, to accounts, to marketing, it all needs to be considered.

"We all have to start somewhere but speak to as many people as possible to make sure you have as much information as you can to get you off on the right footing. But as long as you’ve got a great business, the world is your franchising oyster! Oh, and there’s nothing wrong with being picky about your franchisees, they will be representing your brand after all!"

If you had to do it all again, what would you do differently?

Would it be too bold to say nothing? I think what’s important is that we have made mistakes, but we’ve learnt so much from them along the way! I prefer to look at what we can do differently, and better, moving forward.

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