Cleanhome Franchise

 Cleanhome...a robust franchise opportunity within the lucrative domestic cleaning market

Cleanhome was founded by Karen Kelly who, after working in the corporate market as Head of Sales for Virgin Atlantic Airways and Country Director, UK for Disneyland Paris, has now established one of the UK’s leading domestic cleaning franchise business!

Cleanhome founder karen kellyUsing her extensive experience and proven customer service skills, Karen has built up a thoroughly tried-and-tested business model which promises quality at every level. With time a precious commodity, Cleanhome provides a necessary and top-quality service.

Karen is searching for like-minded individuals who want to build and manage a highly profitable and thriving business. Could this be you?

If you think we may be a good fit, why not request our FREE and non-obligatory franchise prospectus here to find out more.

The Franchise Opportunity

At Cleanhome, we offer franchisees everything they need (and more) to help them launch, manage and build a successful business. With us, you are in business for yourself, but not by yourself!

Cleanhome manualsThe domestic cleaning market is highly lucrative and continues to grow, but thanks to our focus on quality, we stand out from our competitors time and time again. Our highly respected and recognisable brand name opens doors for our franchisees and the rewards are proven and demonstrable.

With a repeat business model in place, you can rely upon multiple sales from the same customer which provides you with an outstanding cash flow from Day One!

How much does a Cleanhome franchise cost?

With Cleanhome, you can expect full transparency and this is the case with costs.

Cleanhome franchiseeYour initial investment is great value at just £7,995 + VAT with over half of the fee going directly to fund your launch package which is the most generous in the domestic cleaning market.

We cap our management fees so that you benefit primarily from your hard work and commitment. Additionally, with a positive cash flow from Day One, there is no debt or stock to buy.

What do I get for my investment?

In becoming a Cleanhome franchisee, you are never alone. You are part of a successful and established franchise network which includes a highly experience support team and fellow franchisees.

We provide the best possible training and support package to ensure you can confidently build and manage your own Cleanhome business; we are always on hand to help and guide you when and if you need us.

Cleanhome franchise documents

You will also receive:

  • A comprehensive business launch package
  • Initial and on-going support from our support team
  • Intensive initial training
  • Mentoring through your time as a franchisee
  • GENESYS the Cleanhome unique operational system which allows you to manage your financial and operational aspects with ease.

Are we right for each other?

If you are striving for success, flexibility, security and the control of your own destiny in your career, this may be the right opportunity for you.

We are searching for individuals who are not afraid of hard work and who want to build a successful home based business. If this sounds like you, we would love to hear from you.

Interested and want to know more?

By filling in the form below you will be able to receive a copy of the Cleanhome prospectus.

This will provide you with more detailed information on the franchise opportunity and allow you to contact them direct with any questions you may have.

This is FREE and non-obligatory; we never share or sell your personal information.

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At a Glance


Min total investment:

Min contribution:

Development type:

UK presence:
Over 29 franchisees

Development type:

Franchisee Case Studies

Cleanhome Franchisee

Exclusive Interview: "I invested in an open and honest business model"

On returning to the UK from Spain, Sharon Bradley invested in a Cleanhome franchise business which had a proven and ethical business model she could follow. In this exclusive interview, Sharon shares the benefits of franchising and what it takes to be a successful franchise owner.

Franchisor Interview

Exclusive interview; "Successfully franchising after being afraid of the unknown"


Franchisors name: Karen Kelly
Name of franchise: Cleanhome

Tell us a bit about yourself including when and why you joined the company and your past employment within or outside of franchising

Before starting Cleanhome I worked closely with Richard Branson as Head of UK and Ireland Sales for Virgin Atlantic where my team was responsible for bringing in approximately £600m each year from the corporate and leisure markets.

After leaving Virgin Atlantic I worked as Country Director in the UK for the Disneyland Paris operation here. I directly managed a team of 22 people and was responsible for managing a multimillion budget and all sales, marketing, operations and administration for the country.

When was Cleanhome? And what were the factors for deciding to go down the franchise route?

When I turned 50 I felt the time was right to start a business. I obviously didn't want to wait many years to see the return on my investment but I also very much wanted to have a better work/life balance - and preferably no commuting! I hit on domestic cleaning as it is a growing market and I could use my sales and recruitment skills to sell to the service to the clients and to recruit cleaners.

The first year, I set up the Thames Valley branch of Cleanhome and had an annualised turnover of £46,000 from a standing start, with a profit of £24,000. Within 23 months, the turnover was more than £72,000 – 80% of which was profit. A friend of mine had franchised his business and I could see it was the perfect way to move Cleanhome forward.

What have been the company’s biggest achievements/successes to date so far?

I'm proud of how far we have come in a relatively short space of time, from me building the first Cleanhome business to now having 18 successful offices and a lovely friendly network and from the incredibly basic system which I started with, to building a bespoke operational system, GENESYS™, to assist the franchisees in running their Cleanhome businesses - which is a phenomenal system as the franchisees will testify. I am also proud that from my own experiences of running the Thames Valley branch, I have built a training and development programme for our franchisees which has just won us the Training and Development award from the East of England Business Champions.

What challenges have you had to overcome?

The biggest challenges have been the usual trials and errors of building your business yourself and figuring out the best ways to work all the parts of the business. That includes understanding all the legal aspects including employment law; the accounting side; insurance etc., all the things I had never had to do myself until I started my own business.

That was actually the reason I decided to franchise the business though, to help other people learn all those things - but without the pain of having to figure it out themselves!

What marketing/promotional tools do you use to grow your franchise?

We are very focused on marketing so we are active on social media, we regularly write and post blogs and also invest in PR activity which is a great way to raise our profile in the media.

What differentiates Cleanhome from the competition?

Apart from our focus on customer service we believe that harnessing and developing the latest technology is critical to running a thriving business. At Cleanhome we made technology an absolute priority and, as I mentioned earlier, we built our own system, GENESYS™, which supports every part of the process of our business. Our operational system has been designed and built to the specific requirements of Cleanhome and can be constantly updated with new features. As we designed and own the technology we are able to respond quickly to any development needs or requests from our franchisees.

What qualities do you look for in a franchisee? What makes a successful franchisee?

As Cleanhome is a very client facing business, it’s important for us to have franchisees who are friendly, approachable and organised. The clients are always our priority and we need franchisees who appreciate the ethos of the organisation.

Successful franchisees do share a number of traits. Starting any business is hard work, and running a franchise is no different, so the best franchisees are people who are positive and passionate about their work and about building the business.

We appreciate that for many people, running a franchise is the first time they’ve run their own business and we provide a comprehensive training programme to support them and understand the business basics, which means that they are fully supported, but need to be engaged with the process and prepared to learn.

What changes have you seen in your industry over recent years? And how have you adapted to them?

Over the last few years, we've seen a significant increase in the number of people looking for help with their house cleaning and we think this is largely because of two main reasons; firstly, since the recession people are now working longer hours in their day jobs and therefore their leisure time is even more precious so they don't want to spend it doing chores; and secondly, the Cleanhome business model offers cleaning services at very reasonable rates and which makes it a more accessible service. This growth in the domestic cleaning sector was another of the main reasons behind the decision to franchise Cleanhome - so we could meet that demand on a national basis.

What does the future hold for Cleanhome?

We want the Cleanhome brand to be synonymous with quality and we will continue to differentiate our business on that basis. Our priority is to continue to build a strong, successful network across the UK and we will continue to develop the GENESYS™ system and harness new technologies. I am passionate about Cleanhome and won’t rest until every one of our franchisees is running an outstandingly successful business and until every potential customer in the UK has local access to a Cleanhome business.

What expansion plans have you got nationally and internationally?

We don’t have plans for international expansion but we are expanding quickly in the UK at the moment and this will continue to be our main focus.

What advice would you give to someone considering franchising their business?

It is imperative that a franchisor continues to invest and add value to the network as it matures. Those franchisors that add little or no value throughout the lifetime of a franchisee business, other than the initial training and start up investment will eventually wither and die either as a result of external pressures or internal division.

Therefore my advice to any would-be franchisor would be to build a very solid business framework initially and to invest heavily into the continued training and development of both the franchisee base and the infrastructure.

If you had to do it all again, what would you do differently?

I’d start my own business much earlier. The thought of starting a business can put people off, mainly due to the fear of the unknown. Once you actually make the decision and go for it, you realise that it would be very difficult to go back to working for someone else. Being your own boss and being in control of both your work and home life is extremely appealing to most people, and buying a franchise is recognised as being one of the safest ways of achieving the dream.

Click here to receive a FREE and non-obligatory franchise prospectus for the Cleanhome franchise opportunity



BFA runs article series on Cleanhome Founder, Karen Kelly

Cleanhome are pleased to announce that The British Franchise Association are running a series of articles on our founder Karen Kelly.

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