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MOLLY MAID Franchise

Molly Maid franchisee briefing her team

Looking for a franchise with over 35 years of experience?
Want to be part of a £2.7bn industry?

With MOLLY MAID you can have both…and more!

Never has there been a better time to buy a franchise in the domestic cleaning industry. There will always be a demand for a House Cleaning Business, because essentially, dust will keep falling.

MOLLY MAID is recognised brand and is the most recognised name in the UK’s home cleaning industry. Operating in the UK for nearly 35 years, their brand's reputation gives you instant credibility and access to customers from day one.

MOLLY MAID's trained and uniformed staff are covered by their industry-leading insurance to provide customers with peace of mind. Customers are offered a flexible and bespoke cleaning service, giving them more time for the things they enjoy.

The benefits of joining an award-winning franchise

MOLLY MAID are proud to have won a number of top accolades, for the second year in a row we have been ranked the 11th franchise in the UK and the  highest ranked cleaning franchise in Elite Franchises Top 100. Also we have had franchisees selected as a finalists in the BFA Franchisee of the year in three out of the last four years . MOLLY MAID are passionate about their brand and it's something they are very proud to share with new franchise owners.

By joining MOLLY MAID these are some of the things you can benefit from:

  • 70 franchise owners nationwide and over 350 cars on the road provides a good level of brand awareness across the country
  • A distinctive image – many people know MOLLY MAID by their highly recognised pink and blue
  • A full member of the British Franchise Association

Each of the MOLLY MAID franchise areas have been carefully designed through market research ensuring that you get access to 12,000 potential customers regardless of which area you choose.

Molly Maid cleaners outside clients house

Enjoy a lucrative business

Annual sales for the organisations have grown consistently over the last five years, in line with sales growth the number of service enquires from new customers have also grown consistently , with over 1,000 enquiries now being generated each week. And now you can be part of their success story and benefit from the huge demand they experience from being the industry leader.

Additionally, MOLLY MAID business has comparatively low set up and low fixed costs and you’ll have a positive cash flow from day one.

What support will you receive?

At MOLLY MAID you'll always have the support you need from people who genuinely care about you and your House Cleaning Business.

Your support includes:

  • A dedicated and experienced Business Advisor to support you in building and managing your business
  • Access and support from the entire MOLLY MAID network – including an online portal, annual regional meetings and a bi-annual convention
  • Specialist support from employment law experts
  • Bespoke software and tools to effectively and effectively manage the daily operation
  • Incentivised rewards and recognition – including awards, rebates and exclusive clubs
  • Expert third party strategic partners supporting you in key areas of the business: Payroll, vehicles, insurance, bookkeeping and accounts

Molly Maid cleaners cleaning kitchen

Is the MOLLY MAID Franchise for you?

MOLLY MAID Franchise owners come from all walks of life. With their years of experience, MOLLY MAID believe people with some or all of the below skills and attributes become the most successful franchisees:

  • Hard working
  • Good communicator
  • Charismatic
  • Enthusiastic
  • Driven
  • Caring
  • Energetic
  • Able to follow a system
  • Thorough

Molly Maid cleaners cleaning hallway

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Interested and want to know more? Download our prospectus

By filling in the form below you will be able to download a copy of the MOLLY MAID prospectus.

This will provide you with more detailed information on the franchise opportunity and allow you to contact them direct with any questions you may have.

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At a Glance

Established:1984 in the UK

Min total investment:

Min contribution:

Development type:

UK presence:
75 franchises operating in the UK

International presence:
Canada, USA, Japan & Portugal

Development type:

Franchisee Case Studies

MOLLY MAID Franchisee

Interview with Jim Emery, MOLLY MAID franchisee for Eversley & Ash Vale

Jim Emery

Having had previous dealings with MOLLY MAID and having gained a very favourable impression of its ethos and business methods. I already had good working relationships with key people within the franchise and, seeing that there was a ready demand for their services, I saw it as an opportunity to use some of my skills.

Franchisor Interview

Interview with Pam Bader OBE, Molly Maid


Franchisors name: Pam Bader
Name of franchise: MOLLY MAID

Tell us about how/when Molly Maid was started and the motivation behind establishing the company.

In 1984 Malcom Tall my business and life partner purchased the master licence from MOLLY MAID international in Canada. Malcolm already ran a cleaning company and saw the potential for the MOLLY MAID brand here in the UK. It’s not very often that you get the opportunity to take on a company and build it into a major brand and I love a challenge.

When and why did you decide to go down the franchise route?

Malcolm had been looking for a master licence in cleaning he could bring into the UK and saw the potential for the MOLLY MAID brand in the UK and franchising was financially a more viable option.

What have been Molly Maid’s biggest achievements/successes to date so far?

We have been awarded Franchisee of the Year twice, gained Investor in People and many other awards along the way but taking the company from a standing start in 1984 to a turnover of £16 million in 2013 with 70 Franchise Owners is our biggest achievement so far.

What challenges have you had to overcome?

We have faced many challenges over the last 28 years including two recessions, changes in employment law, introduction of holiday pay and now pensions. We’ve overcome them all by working with our Franchise Owners and within the time frames set to incorporate the changes into our Business System without any detrimental effect to Franchise Owner profits.

What marketing/promotional tools do you use to grow your franchise?

The top three marketing activities we use to grow our Franchise businesses are:
1 Paid Search – to reach people who are searching on the internet for cleaning services
2 Flyers – to remind people about MOLLY MAID when they decide to make contact
3 Community Relations – to help build a strong image within the local community

What differentiates Molly Maid from the competition?

It very much relates to the reputation of the MOLLY MAID brand and its caring staff who are well trained and go that extra mile to deliver excellent service. The philosophy is underpinned by our commitment in issuing a guarantee to the consumer that we will go back to rectify any problem. Our motto is to deliver “Consistent Careful Cleaning”. We have great staff loyalty as evidenced by the fact that many staff have been with us for 10 years plus.

In your opinion, what makes a successful Molly Maid franchisee?

Someone who is prepared to follow the MOLLY MAID system, who takes advice and acts upon it. Our Franchise Owners are above all people orientated. They understand how to motivate people, they enjoy meeting new people and they embrace the challenges offered by business ownership in a service environment.

What changes have you seen in your industry over recent years? And how have you adapted to them?

Changes to employment law, the introduction of the minimum wage, holiday pay entitlement, they have all had a major impact and have had to be incorporated into the MOLLY MAID business system. On the customer front we are witnessing the second generation now whose mothers’ had MOLLY MAID and their children have the service as a matter of course. There is also a much wider acceptance (and ‘status’) to having professional help in and around the home and garden.

What does the future hold for Molly Maid?

Enormous demand for the MOLLY MAID service, our aim is to be so well known that most people refer to MOLLY MAID as a generic term for house cleaning.

What expansion plans have you got nationally and internationally?

We aim to expand into areas in the UK that offer huge potential to grow and develop successful MOLLY MAID businesses with the right business partners (Franchise Owners). There is enormous scope in the market for the right type of people.

What advice would you give to someone considering franchising their business?

Contact the BFA; Go to the specialist seminars for prospective franchisors. There you will meet all the professional expert lawyers, banks, and consultants, so you get the right franchise agreement, get help with funding, putting manuals together and training programmes etc. You will also get lots of ideas about the level of business support you must give to your Franchise Owners to ensure success.

If you had to do it all again, what would you do differently?

In hindsight I would have tried to raise more funding to expand the Support Office team so we could have grown our outlets throughout the UK more quickly.



MOLLY MAID: Robust procedures help cleaning business get back into customers' homes

Kevin Hipkins, President and CEO of Molly Maid, tells us about the steps franchisees and their staff have put in place to keep them and their customers safe.

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