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Barrett & Coe Franchise

Barrett & Coe is UK’s leading contemporary portrait photography franchise. No photography experience required.

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At a Glance

Established: 1995

UK Presence: 11 locations

Start Up Cost: £15,000

Min personal contribution: £15,000

Development type: Single-unit franchises; multi-unit franchises

BFA Status: Associate

Franchise Info

entrance of a barrett and coe studio

Join the UK's leading portrait photography franchise

A Barrett & Coe franchise is a lifestyle choice of Passion, Pleasure and Profit.

  • Run your own photography studio within two to three months
  • Receive full training to take cutting-edge images
  • Appointments available from day one
  • Excellent earnings potential

We specialise in finding talented individuals with no prior experience and train them to become successful photographers. Operating at the upper end of the photography market, Barrett & Coe studios offer a high-quality service and products. Commitment to our franchisees is total, with an unrivalled support programme producing, on average, 70% of a franchisee’s sales.

Prior to photography our franchisees have worked in:

  • Teaching
  • Project Management
  • Marketing and Sales
  • Finance
  • Ex-Forces & Service personnel
  • Retail
  • Arts
  • NHS

contemporary family portrait

Franchise package

Total cost - £15,000
( £7,500+vat up front and £7,500+vat spread monthly over the 5-year term of the franchise).

The package includes:

Training - Bespoke training takes place over 2-3 months on a one-to-one basis, with our support team and includes a mix of in-person in a studio, one-to-one video calls, homework and head office visits. The training encompasses photography, posing and lighting, studio set-up, image production, sales, marketing, customer care and business planning.

Assistance with acquiring studio premises - Franchisees benefit from our experience to choose a premises which is designed to create an optimum sales environment. We advise on location, studio signage and furniture, product display and assist with a lease review.

Appointments from Day One - We work with national partners including Activity Superstore, Emma’s Diary, Groupon and Wowcher to fill a franchisee’s diary with family, pet and baby appointments. Additional bookings are generated via regular franchisor marketing

Marketing Starter Pack - 3 months of marketing to Baby records (including direct mail, social media marketing, calling programme and pre-appointment / confirmation literature) This typically produces approximately 15 baby photography bookings per month. Franchisees currently average £400 per appointment. Family and pet bookings currently average £480 per appointment.

The Starter Pack also includes:

  • Business stationery
  • Marketing brochures for creating local awareness/appointments
  • Social Media set-up - Facebook & Instagram

barrett and coe photography studio

Are we right for each other?

We’re looking for franchisees who are highly motivated and committed.

Current franchisees include a former banker, city broker, ex-army, teacher, distribution & logistics manager, policeman, IT manager and bodyguard.

Through a detailed analysis of personality and previous experience, we will not accept someone as a franchisee unless we feel they have the attributes to be successful. We need to ensure we are the right franchise for you, and you for us!


I haven’t even taken the family holiday photos, could you really train me?

During the last ten years, we have trained more than 500 people with absolutely no experience to become professional photographers. The BIPP (British Institute of Professional Photography) recommend Barrett & Coe to anyone wishing to learn portrait or wedding photography.

Do I need to be artistic and/or creative?

If you are that’s great, but we can teach you how to become a highly successful and respected photographer regardless of your artistic talent.

I am completely untechnical and know nothing about digital or computers!

This doesn’t matter at all. Our training breaks everything down into very simple, easy to use methods and systems. Often the most untechnical people become the most creative photographers.

As a franchisee what on-going support will I receive?

We help you every step of the way and are on hand to give you the skills, support, and encouragement to make your new business a success.

contemporary Portrait of family

What is the initial franchise fee and what does it include?

The initial fee is £7,500+vat* and this includes the complete training of all aspects, activities, and skills required to run and operate a professional studio including:

  • Hands-on assistance to acquire and fit-out studio premises
  • Access to leads and bookings, plus rights to use the Barrett & Coe brand exclusively in your area.
  • Marketing Starter Pack

What are the ongoing costs?

Monthly payment of the remaining franchise fee of £7,500 (£125 per month)

The costs include 7.5% of your sales.

There is a nominal monthly charge for our in-person franchise meetings and training (currently online with no charge due to Covid restrictions). These meetings are high powered brainstorming days which greatly assist all franchisees. There are ongoing charges for appointments booked through our national contracts.

Please note; equipment is not included in the initial fee.

What is the gross margin?

Our family and baby price guides are designed to give franchisees a minimum of an 80% profit. For example, for each £1000 sale, £200 will be your cost of the product supplied to the customer.

If I am seriously considering a franchise and have paid a deposit, may I meet existing franchisees?

Yes. Indeed, we recommend spending several days in different franchisees studios to experience what it’s like being a professional photographer. Before making these visits; you will be required to pay a £2,000 + vat deposit (which is fully refundable if you don’t take a franchise, less any costs incurred by us).

Interested and want to know more?

By clicking the link below, we can send you further information on this franchise opportunity and allow you to contact them direct with any questions.

This is FREE and non-obligatory; we never share or sell your personal information.

Case Studies

Case Study
Making a career out of doing something you love

When Matthew Preston decided he wanted to go into business for himself, he decided he wanted to start a business doing something he loved, photography. “It is difficult to explain the difference between getting up in the morning and going to work because you have to and doing it because you want to, but that has been the reality of the past three years for me. In all honesty, my only regret in not doing it much sooner as the last three years have been the best of my working life.”

Read more
Case Study
Exclusive Interview: "If you want to be successful you will need the drive to succeed!"

Mark Adams was looking for a change of career after working from 12 years as a bodyguard in London. He wanted an opportunity to work where he lived in Norwich and manage his own time. Learn how Barrett & Coe were the perfect fit for Mark and how his successful journey into franchising has been going!

Read more
Case Study
Peter Evans swaps the stress of corporate banking for a photography franchise!

Peter Evans decided to swap the stress of corporate banking for a Barrett & Coe Photography franchise opportunity - and has never looked back! He tells us how the support and training provided by Barrett & Coe provide is invaluable to any franchisee!  

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Case Study
From College Lecturer to running a photograhy studio, Gregg Smith loves his new found flexibility!

Having worked as a college lecturer for over ten years, Gregg took the step towards achieving a lifetime goal of running his own photography studio with the help and support of Barrett & Coe.

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Case Study
Exclusive Interview: "In control of my life thanks to Barrett & Coe"

At Barrett & Coe, current franchisees come from all different career backgrounds. We hear from Andrew Ginger who worked in the security industry for the last twenty years and had no previous professional photography experience. However, this hasn't stopped Andrew and other franchisees from thriving; all franchisees are provided with top quality training and on-going support throughout their franchise journey. To find out more about Andrew's experience...

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Franchisor Interview
Exclusive interview with Andrew Coe, Co-Founder of Barrett & Coe

Andrew Coe comes from a family with a steep history in photography.  In this interview, Andrew gives us more information on the history of Barrett & Coe and their franchise journey including challenges and successes to date. To find out how they differentiate themselves from the competition and their advice to anyone considering franchising their business...

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Barrett & Coe offers a unique and exciting franchise opportunity as a prestigious full-time occupation. Franchise owners do not need to have previous experience in photography as all new franchisees will be provided with extensive training in how to create contemporary and innovative photography, turning those with a passion for photography into professional photographers.

This video provides an insight into becoming a Barrett & Coe franchisee and includes a whistle-stop tour of their photography studios, as well as examples of the fantastic work that has been created by franchisees.

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