Little Dessert Shop Franchise

Little Dessert Shop Store Inside

Discover the award winning Little Dessert Shop franchise and embark on a journey of pure indulgence

When it comes to choosing a dessert extravagance our ethos is simple…to create a unique and heavenly experience, something special, something extraordinary, sweet superiority.

Founded in 2014, independently run and family-owned, the Little Dessert Shop is the original dessert destination. Born out of a love for fine foods, in particular the mouth-watering taste of amazingly alluring ambrosia, we wanted to take the unassuming dessert and turn it into a creative masterpiece for all to enjoy.

Using only the finest ingredients, our enticing menus offer an irresistible choice of cakes, crepes, waffles and cookie dough, fondue, sundaes and over forty flavours of ice cream, gelatos and sorbets.

The Little Dessert Shop is continually evolving - crafting new creations, a ‘create your own’ portfolio, seasoned limited-edition menus and the original concept of ‘indulgence delivered to your door’ with our home delivery service.

The Little Dessert Shop franchise is a fantastic business model that is robust and profitable. We continue to develop it in line with new trends and opportunities and so if you are interested in a franchise that is fresh and exciting, and constantly evolving, we would love to hear from you.

 Request our free and non-obligatory franchise prospectus to find out more...

Our franchise opportunity

Little Dessert Shop is an exciting alternative business model to an already saturated coffee and fast food market. Desserts are new and so we are creating a unique opportunity for the UK franchise market which is supported by a proven success story.

Little Dessert Shop offers an attractive return on investment, a strong online presence with support from a central head office and stock distribution centre. Our store concept will cater for any market and all age groups.

There are 3 models to choose from depending on location, store premises and footfall: kiosk, a café and a restaurant.

The start-up cost varies based upon the model chosen; typically, a kiosk model from £87,995 and a restaurant model will start from £159,995. HSBC and Lloyds can fund up to 70% (dependent on personal circumstances).

This includes the initial franchise fee that covers the following areas: right to use the brand name, a comprehensive support package, assistance with shop fitting, initial induction training, onsite opening support, marketing and promotional launch and materials, online web presence, exclusive territory, copy of franchise operations manual and a franchise agreement with a right to renew at end of term.

 If this sounds like you, why not request our free and non-obligatory franchise prospectus to find out more.

seating area of a Little Dessert Shop

Training and support

The initial training support package will help franchisees hire and train the staff members and then the store manager will be trained on an ongoing basis.

This is reinforced with the store operations manual and other literature published by head office. There are also training sessions held at various stores depending on the stores locality. The area manager is on call to support the store on a day-to-day basis.

Who makes an ideal franchisee?

Little Dessert Shop franchisee darren sambrooks

"Every day as a Little Dessert franchise owner is totally different. I meet people from all walks of life, and the store is always buzzing from opening to closing. Desserts are everyone’s favourite from young children to the older generation. But that does not mean its all fun and games. It is hard work but now that I have the right staff in place I am looking to open another store."
Darren Sambrooks, Dudley franchisee

Little Dessert Shop is searching for those who share a passion for an experience like no other. Those who have the capacity to work hard, possess a commitment and passion for sales growth and have the people skills required to run a fast-paced customer service driven environment.

Little Dessert Shop will provide you with all the training and tools to be successful, but be ready for hard work and long hours. But also, be prepared for great financial rewards, happy customers and a business asset that grows in value.

As a Little Dessert Shop franchise owner you will be part of the brand that focuses on customer service and innovation, while being able to benefit from the buying power and customer loyalty of a chain.

Interested and want to know more?

By filling in the form below you will be able to receive a copy of the Little Dessert Shop prospectus.

This will provide you with more detailed information on the franchise opportunity and allow you to contact them direct with any questions you may have.

This is FREE and non-obligatory; we never share or sell your personal information.

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At a Glance


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Franchisee Case Studies

Little Dessert Shop Franchisee

Exclusive Interview with Darren Sambrooks, Little Dessert Shop Franchisee in Dudley

Darren Sambrooks

Darren Sambrooks is no stranger to franchising. As well as being the owner of Little Dessert Shop in Dudley, Darren also owns several units of a well-known garage franchise. So how did Darren go from cars to desserts?! Darren decided that he wanted a new challenge in franchising and an opportunity that would not only give a good return on investment, but one that his wife could also get involved in. It is hard been a lot of hard work for Darren but he is now in position that he wants to expand his Little Dessert Shop operation and open more outlets in the near future. Read more about Darren's franchise journey and why the Little Dessert Shop was the right franchise opportunity for him.

Franchisor Interview

Exclusive Interview: Mu’azzam Ali, Founder of Little Dessert Shop

Little Dessert Shop

Franchisors name: Mu’azzam Ali

Name of franchise: Little Dessert Shop

Tell us about how/when the business was started and the motivation behind establishing the company.

The company was formed in 2014 and opened its first store in 2015 Wolverhampton.

There was no alternative to go out with the family in the evening other than a restaurant or a pub, we wanted to create a family friendly environment for everybody to enjoy. And who doesn't love desserts?

Our stores are designed to offer a classy, upmarket alternative to coffee shops, cafes and bars that are completely alcohol free. Inspired by concepts of many stores across Europe and America we combined the best of the best and created the Little Dessert Shop brand.

When and why did you decide to go down the franchise route?

Due to popular demand for the brand and product offering, we wanted to expand across the nation however found that franchising was the only route to capture this growing market in the U.K. Since 2015 we have been working extremely hard to create a business model that is robust and profitable. We are continuing to develop the model in line with new trends and opportunities.

 What have been the company’s biggest achievements/successes to date so far?

Where do I start, we won the Dessert Outlet of the Year in 2015, the first time this award was offered in the U.K. We have then gone onto winning many other awards…there is too many to list. We have featured on national and local news due to the phenomenal queues we have experienced outside our stores. Little Dessert Shop is now also part of the BFA family and have opened multiple franchised stores in England.

"Chris Moyles from Radio One talked about our products on his show – we have even ventured onto the frozen aisle of ASDA supermarket with our famous Cookie Dough product."

What challenges have you had to overcome?

Perfecting the model for the franchise market was a difficult task; it involved many late nights and endless man-hours. Our marketing strategy and brand offering including store design took months of research and investment. But everyday is a new challenge – it’s a fantastic feeling to be part of a growing company.

What marketing/promotional tools do you use to grow your franchise?

That’s a secret. I will give a small insight into our marketing strategy. We tend to use various social media platforms, traditional means such as newspapers, leaflets, and media press releases. We have also partnered with Google approved affiliate and we grow our company through great customer service that exceed our customer’s expectations.

What differentiates Little Dessert Shop from the competition?

Our store offerings, products and décor is totally different from our competition. Our financials are proven within the system and we have multiple success stories to share. No other dessert company has won a many awards or has even been on the shelves of ASDA supermarket. We are unique and are evolving everyday. A Franchise offering like no other… that’s what I say.

In your opinion, what makes a successful Little Dessert Shop franchisee?

Lets face it – money does not grow on trees. Our franchisees are carefully selected through a vigorous recruitment & selection process. It takes passion, commitment, blood, sweat & tears to be successful in any business.

We offer the right training for the right people at the right locations. Our training and support process is paramount to the success of the franchisees, the store operations manual, our training team; our in house marketing team are all on hand to assist the franchisee. If the franchisee follows our advice we can guarantee success.

 What changes have you seen in your industry over recent year? And how have you adapted to them?

A lot of copycat businesses have tried to imitate our brand over the years & this is still occurring. However we see them open for trade and close within months. This is because their model is flawed in many aspects.

"The Little Dessert Shop brand is well known and our marketing is brilliant. We have adapted and tweaked things within the menu at various locations to cater for demographical locations. The industry is growing and the time is now to capture this market."

What does the future hold for Little Dessert Shop?

The plan is to try & achieve 50 stores by the end of 2018, we have a considerable amount of interest from abroad with many potential franchisees visiting the U.K to see the stores in the flesh.

Timing has to be right when venturing abroad, we are finding our feet with logistics and local demographics. But the future is definitely bright and profitable for the foreseeable future.

What expansion plans have you got nationally and internationally?

We are sieving through over 200 enquiries a month, that’s a gruesome process as many are tyre kickers but we are trying to hit our target of 50 stores in the U.K by the end of 2019.

I believe by 2019 we will be ready to venture into Europe & the Middle East. But we are advertising our Master franchise for Ireland. See Whichfranchise website for more details.

What advice would you give to someone considering franchising their business?

Do things properly from day one, it is not an easy task franchising a business. The BFA are brilliant & hold your hand through the process. It is important to get the right legal advice and Hamilton Pratt are the best at that. Take your time, get everything that is vital to your business model written down and documented.

"People are investing their life into your business and expect rewards and considerable growth. It has to be right."

Franchising is not right for every business but for those that are, it must be executed with professional assistance.

If you had to do it all again, what would you do differently?

I would not change a thing, we have been blessed with this rollercoaster of a journey to date, it’s a brilliant challenge and as a company we are enjoying every moment. Little Dessert Shop has some ambitious plans - you will have to wait & see what they are!

Learn more about opportunities with Little Dessert Shop by requesting a Prosepectus!



Little Dessert Shop franchise arrives in Scotland

Little Dessert shop has opened its franchise in Scotland at SOAR Braeahead.  The franchise known for its luxurious desserts and mouth-watering savory collection, has plans to expand throughout Scotland.

More news from Little Dessert Shop