Created in 2002 by two childhood friends, Cristiano Sereni and Paolo Benassi, Amorino delights connoisseurs around the world with its finest quality gelato, made according to traditional Italian methods.
At Amorino, we believe that gelato and desserts should not only taste amazing but also be a visual feast. We are recognized worldwide for our iconic gelato flower but we also offer a wide variety of delights such as gourmet cups, waffles, waffle sticks, crepes, macarons al gelato, hot and cold beverages.
We offer a diverse range of unique and innovative flavour combinations, appealing to adventurous taste buds and offering something different from mass-market options. Our products are made from the finest of ingredients, and we pride ourselves on our attention to detail and commitment to quality.
We invest in creating inviting and aesthetically pleasing retail spaces where customers can enjoy not just gelato but also a memorable and enjoyable atmosphere, fostering a sense of community and brand loyalty.
At Amorino we prioritise sustainability initiatives such as eco-friendly packaging, waste reduction efforts, and ethical sourcing practices, appealing to environmentally conscious consumers.
Amorino has become the #1 premium Italian gelato with twice the number of outlets than any other gelato competitor; we currently have 260+ stores in 18 countries. Amorino UK currently have 28 operating stores and have plans to increase the size of UK estate from 28 stores to 50 stores by 2025.
Why gelato
The UK market has witnessed a surge in demand for premium desserts, driven by consumers' desire for high-quality, indulgent treats. Gelato, with its creamy texture and rich flavours, is well-positioned to capitalise on this trend.
Research by Kantar indicates that 39% of UK consumers are also actively trying to reduce their sugar intake, demonstrating a preference for desserts that offer indulgence without compromising on health. Amorino emphasises the use of organic dairy, and other wholesome ingredients, aligning with this growing demand for healthier indulgence options.
We offer an excellent alternative to industrial, artificial, high calorie ice cream that other brands are tempted to use. Our recipes are 100% made out of natural ingredients without artificial colours or flavours. A vast selection of organic and vegan options have been introduced, we believe this will help us meet future demand.
Store Types
Amorino offers a flexible portfolio of concepts. Our minimal technical requirements when compared to most F&B brands, makes it easier for Amorino to fit almost everywhere.
Our preferred store types are high street units with indoor and outdoor seating, yet we still offer a wide range of additional options:
- High Street Locations
- Indoor Kiosks
- Outdoor Kiosks
- Portable carts and pop up store
Ideal partner profile
Our franchise scheme offer may differ depending on market specifics: countrywide master franchise, regional exclusive franchise or more rarely, single unit franchise.
- Previous Experience in F&B - Franchisees with prior experience in the food and beverage industry bring valuable insights and skills to the table. Whether they have worked in restaurants, cafes, or other food-related businesses, this experience provides them with a solid foundation in food safety, hygiene standards, inventory management, and customer service.
- Entrepreneurial Spirit - Franchisees should possess an entrepreneurial mindset and a strong desire to succeed in the food service industry. They should be willing to take initiative, solve problems, and make strategic decisions to grow their business.
- Commitment to Excellence - Franchisees of Amorino should be committed to upholding the brand's standards of excellence in product quality, customer service, and overall operations. They should strive to deliver a consistently outstanding experience to customers at their franchise location.
- Business Acumen - A solid understanding of business fundamentals, including finance, marketing, and operations, is crucial for franchisees to effectively manage their gelato shop. They should be capable of developing and executing business plans, managing budgets, and analysing performance metrics.
- People Skills - Franchisees should have strong interpersonal skills and the ability to build relationships with customers, employees, and suppliers. Creating a positive and welcoming atmosphere in the gelato shop can contribute to customer satisfaction and loyalty.
- Adaptability and Resilience - The food service industry can be unpredictable, with factors such as seasonality, competition, and economic conditions affecting business performance. Franchisees should be adaptable and resilient, able to navigate challenges and capitalise on opportunities as they arise.
Interested in Amorino?
Contact Roman Aslamzada
Franchise Director
Click on the link below to receive further information on our franchise opportunity. You can also connect directly with us to ask any questions.
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