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Boom: Battle Bar Franchise

inside a boom battle bar

Always wanted to own your own bar? Well this definitely isn’t just any bar. This is a Boom: Battle Bar - one of the most unique franchising opportunities in the leisure industry right now.

Established by the team behind Flip Out, the UK’s leading adventure and trampoline park, Boom: Battle Bar is an adventure bar that combines food and drink with unique games, amazing spaces and unforgettable experiences.

Our activity bars are typically 10,000 square foot spaces that consist of 6-10 games, a central bar and a couple of street food style offerings.   We currently have 21 different games to choose from; some concepts can be seen in alternative venues, like axe throwing, electric darts, shuffleboard.  Other games are proprietary, such as Boom Ball, Marble Tarble and Crazier Golf.

The cocktail bars act as the hub for our venues.  Our venues seek to offer premium experiences, with elaborate cocktails paired with delicious, authentic street food and a unparalleled games experience you can’t find anywhere else in the UK.

Boom is taking centre stage with some of the UK’s biggest operators; therefore, we have identified prime sites all across the UK.  We have units available now in shopping centres, retail parks and city centres.

Competitive socialising and leisure industry

The UK and worldwide market for social, competitive leisure has just started to explode and Boom is at the forefront of this revolution. We are leading the way with new ideas, new games and new technology to ensure we carry on spearheading unique developments within the industry, giving an exceptional customer experience along the way. 

We’re passionate about creating environments that both customers and staff want to experience again and again; a place to do all your favourite things, with all your favourite people.

With unprecedented growth in the sector over the last 18 months, Boom: Battle Bars are set to take the competitive socialising movement to the next level.

Our experience and support

We are very experienced when it comes to franchising leisure operations. Since we started franchising in 2012, our brand Flip Out has more than 30 sites across the UK, including 2 of the largest trampoline parks in the UK.    We have spent more than £50m rolling out Flip Out stores since 2016.

We have relationships with all the biggest landowners in the UK with access to incredible rent deals given the current climate. These deals wouldn’t be available to anyone outside of our network.

Boom: Battle Bars aims to have over 50 bars in the UK by 2023.

inside a boom battle bar

Funding requirements

Prospective franchisees need a minimum of £50K available capital.

Build costs depend on the size and location of the store but typically cost between £400K and £600K.

We have a combination of company investment and finance partners available to help support the Franchisees opening their Boom: Battle Bars.

What you will receive in return

  • Access to property made exclusively available to our group
  • Unique games and technology
  • Location and demographic analysis
  • Targeted marketing strategies and marketing planning assistance
  • Access to group buying power
  • Detailed business modelling and cash flow planning assistance
  • Financial support and guidance
  • Operational support
  • Experienced senior management team

Hear from our existing franchisees

David Moore:  “I’m delighted with my decision to open the first Boom: Battle Bar in the UK.  The team have supported me all the way and I’m in daily contact with them.  Even with the ongoing pandemic, the store is performing well and the brand has a strong local following already.”

James Wilson:  “I’ve been looking into competitive socialising for a while but could not have opened my bar without the franchise.  They sourced me an incredible venue with a great deal structure behind it.  The strength of the franchise has made a massive difference in terms of locations available to me, buying price and recruitment”

inside a boom battle bar

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At a Glance

Min total investment:

Min contribution:

UK presence:
We currently have Norwich, Cardiff, Liverpool, Newcastle and Oxford open or in build. We have a further 12 sites currently available.

Development type:

Franchisor Interview

Interview with Elliott Shuttleworth, CEO & Founder of Boom Battle Bar

Boom: Battle Bar

Elliott Shuttleworth is a serial entrepreneur with extensive experience in the leisure and hospitality industry, including owning and operating two of the most profitable stores within the UK’s largest Adventure Park operator, Flip Out.  In 2020, Elliott launched has latest venture, Boom Battle Bar; the fastest growing adventure bar in the UK.

How did the idea for Boom Battle Bar come about? 
Flip Out has brought us many different opportunities and insight into closely related sectors.  The competitive socialising concept was continually coming up and we noticed that, whilst there were several standalone offerings, none of them incorporated a wide variety of games in a strong branded setting or with a cultural flair similar to Flip Out but to a more mature customer base. 

Boom Battle Bar is in a league of its own and there is no other competitor like what we do, with an exceptional range of activities, quality own branded beer and the technology throughout the store is unrivalled.

What have been Boom: Battle Bar’s biggest achievement to date?
Our biggest achievement was also our biggest challenge – building the first store in Lockdown.  We faced delays and the build took longer than planned due to the Government restrictions, but despite this we still managed to open to a very strong reception.  They were also trading profitably in the first month and welcomed over 10,000 visitors.

We currently have 10 stores signed and in various stages across the UK, with a further 10 exceptional property deals ready to be snapped up.

What qualities do you look for in a franchisee? 
We look for someone who is determined to succeed, enthusiastic about the product, someone who is fully committed to learning every facet of the business and immersing themselves and team into our culture, if they have those attributes, they will succeed.

What changes have you witnessed in in the leisure and hospitality industry over recent years? 
We have seen an increase in experience led activities, a more Instagrammable concept and a shift in drinking culture towards competitive socialising in younger clientele who generally aren’t attractive to traditional pubs and bars.  It was these changes that led us to establish Boom: Battle Bar.

What does the future hold for Boom Battle Bar?
The future is extremely exciting, demand for our offering is very strong and we know we have a product that is appealing to all ages and provides a great fun, safe experience. Landlords across the country welcome the concept with open arms and it is a refreshing change to the general names that we have seen in leisure schemes over the last few years.

What expansion plans have you got nationally and internationally?
Boom Battle Bar will open 25 stores across the UK in the next 18 months, and we anticipate all of them being franchised.  We will be the largest chain of activity bars in the UK, and we also have plans for international growth too. We are gaining critical mass quickly and first mover advantage is key to our expansion into prime retail space in the most desirable locations in leading cities and towns.

What advice would you give to someone considering franchising their business?
Work out how scalable it is, can your business be adapted to be rolled out by lots of independent business owners all with their own ambitions and being able to put controls in place to keep consistency in your brand. Plan and plan again and look for every eventuality.  And find a business partner – business is so much easier and so much more fun that way.

If you had to do it all again, what would you do differently?
Genuinely, my prior experience as a franchisee has taught me so much, that I wouldn’t change a thing.   The Boom: Battle Bar roll out has been incredibly smooth so far and you can’t make an omelette without cracking a few eggs.  When you run your own business, you can only develop by experiencing things first hands; there’s no cheat code.  These mistakes/experiences have been pivotal to the success of Boom.