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Barrett and Coe Franchise

Barrett & Coe is UK’s leading contemporary Portrait and Wedding photography franchise.

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At a Glance

Established: 1995

UK Presence: 18 locations

Start Up Cost: £15,000

Min personal contribution: £15,000

Development type: Single-unit franchises; multi-unit franchises

BFA Status: Associate

Franchise Info

contemporary family portrait of barrett & coe founder with his wife and childern

We are the UK’s leading contemporary Portrait and Wedding photography franchise. Launched in 1995 and now with 18 franchisees, our franchise model continues to strengthen.

  • Run your own professional photography studio within two to three months
  • Full training to take cutting-edge images
  • Studio appointments from day one
  • Excellent earnings potential

What we look for in a franchisee:

  • Business minded
  • Committed to lean
  • Determined to succeed
  • Customer-driven
  • Organised and disciplined
  • A strong team player

greyscale contemporary family portrait

Franchise cost

A Barrett & Coe Portrait and Wedding franchise costs £15,000 + vat and includes:


This is extremely comprehensive in all aspects of the business including; not only photography but sales, marketing, and business planning.

Assistance with acquiring studio premises

Using our experience to ensure that you are in the right location and with studio design in order to create an optimum sales environment.

Starter Pack

Three months of marketing to Emma’s Diary records (including our Mailshot and calling programme and pre-appointment / confirmation literature) in your area.

This normally produces approximately 15 baby photography appointments per month. Franchisees are currently averaging £341 per appointment. 

Also included in the Starter Pack are:

  • Business stationery
  •  Marketing brochures for creating local awareness/appointments

However, through a detailed analysis of personality and previous experience, we will not take someone on board as a Franchisee unless we feel they have the necessary attributes.


Our assessment process is very thorough. We do not accept applications until we have gone through a robust process, to ensure so far as possible, that we are the right franchise for you, and you for us!

family portrait taken by a Barret & Coe franchisee

Passion, Pleasure and Profit

Barrett & Coe operate at the upper end of the photography market by offering high-quality service and products.

We specialise in finding talented people with no previous experience of professional photography and train them to become very successful photographers.

Because of our success and experience in training, and our unique and exclusive marketing programmes, we have requests from existing studios to start their own Barrett & Coe photography Franchise. Consequently, this has been added to our franchise proposal.

Commitment to our franchisees is total, with an unrivalled support programme producing, on average, 70% of a franchisee’s sales.

A Barrett & Coe photography Franchise is a lifestyle choice of Passion, Pleasure and Profit.

In particular our franchise will suit people who have experience in any of the following professions:

  • Teaching
  • Project Management
  • Marketing and Sales
  • Finance
  • Entrepreneur*

*The Barrett & Coe Franchise proposition would suit an entrepreneur/investor wanting to own a chain of studios to manage, rather than become a photographer. Typically, each unit would employ two staff and have sales of £150,000 to £250,000.

Greyscale portrait of a couple with their newly born baby

The market

Portrait and Wedding photography is a massive market. Contrary to an often-expressed opinion suggesting that digital cameras enable people to take their own family pictures, highly skilled professionals are in great demand.

They are able to supply a quality experience and unique products the general public cannot replicate.

Barrett & Coe customers often spend in excess of £1,000 on their portrait purchases. We train our franchisees to take exciting, innovative images which are presented in unique and quality frames from the finest pro-lab in the UK. The provision of wall portraits in a variety of finishes is a Barrett & Coe speciality.

Barrett & Coe are the largest group of portrait and wedding photographers in the UK. In areas where a franchisee is not located, we have over 60 recommended and approved studios that complement our UK-wide coverage.

“Portraits taken by skilled and charismatic portrait photographers are in great demand. No amateur can get anywhere near the amazing images, and great wall products they produce. Not only that, but they give their customers an exciting and enjoyable experience.”
- Andrew Coe, Barrett & Coe Founder

Family with grandparents portrait taken by barret & Coe franchisee

Your training

The training we give is exhaustive, and all-embracing, owing to the fact that new franchisees bring an array of different skills with them.

Our training is bespoke to each individual. Consequently, the training programme will vary greatly between different individuals, but no stone is left unturned to ensure that each new franchisee reaches the very high standards we set in all the key activities:

  • Photography; including lighting, posing etc.
  • Pre and post-production skills
  • Business planning
  • Financial controls
  • Customer care
  • Marketing
  • Sales

Training mainly takes place on a one-to-one basis with the appropriate members of our team. The number of days training varies greatly from person to person, depending upon their speed of learning and previous background.

baby crawling wearing a bow on its head


During the initial stages of choosing a Barrett & Coe Photography Franchise, we receive many questions to ascertain if it’s the right opportunity for both parties to work together.

I haven’t even taken the family holiday photos, could you really train me?

During the last ten years, we have trained more than 500 people with absolutely no experience to become professional photographers. The BIPP (British Institute of Professional Photography) recommend Barrett & Coe to anyone wishing to learn portrait or wedding photography.

Do I need to be artistic and/or creative?

If you are that’s great, but we can teach you how to become a highly successful and respected photographer regardless of your artistic talent.

I am completely untechnical and know nothing about digital or computers!

This doesn’t matter at all. Our training breaks everything down into very simple, easy to use methods and systems. Often the most untechnical people become the most creative photographers.

As a franchisee what on-going support will I receive?

We will provide ongoing technical and marketing support, together with telephone and email support.

Our aim is to be the best-supported franchise network in the UK. We want to help you every step of the way and will be on-hand to give you the skills, support, and encouragement to get your new business off the ground and beyond.

contemporary Portrait of family lying on their front

What is the initial franchise fee and what does it include?

The initial fee is £15,000 + vat and this includes the complete training of all aspects, activities, and skills required to run and operate a professional photography studio including:

  • Hands-on assistance to acquire and fit out suitable studio premises
  • Access to our national contracts, together with the rights to use the Barrett & Coe brand exclusively in your area.
  • Starter Pack including: business stationery, marketing brochures, initial baby photography appointments in your diary from day one.

Please note; equipment is not included in the initial fee.

What are the ongoing costs?

The costs include:

  • 5% sales
  • 2.5% marketing levy
  • Total 7.5%

Additionally, there is a nominal charge for bi-monthly franchise meetings, currently £55 per month. These meetings are high powered brainstorming days which greatly assist a franchisees business. There is also a cost for appointments booked through our national contracts.

What is the gross margin?

Each Barrett & Coe customer price lists is designed to give each franchisee a minimum of an 80% profit. For example, for each £1000 sale, £200 will be your cost of the product supplied to the customer.

If I am seriously considering a franchise and have paid a deposit, may I meet existing franchisees?

Yes. Indeed, we actually insist that you spend at least a couple of days in studios with different franchisees to see exactly what it is like being a professional photographer.

However, you will be required to pay a £2,000 deposit (this is fully refundable if you don’t take a franchise, less any costs incurred by us) prior to making these visits.

The reason for this is that we often get several franchise enquiries a week, and our franchisees are just too busy to stop and talk to anybody who has a vague interest. Hence, we need to see a reasonable commitment to allow this facility.

Franchise Process

We take a robust and thorough approach to ensure that it’s the right franchise and the right business for you.

We will explain very clearly what skills are required. The process we share with you ensures that our joint partnership will be successful for both parties.

contemporary family portrait of barrett & coe founder with his wife and childern

Are we right for each other?

We are looking for franchisees who are highly motivated and committed individual. Previous experience is not essential as we teach you everything you need to know.

Our current franchisees include a former banker, teacher, distribution & logistics manager, policeman, IT manager and bodyguard.

Interested and want to know more?

By clicking the link below, we can send you further information on this franchise opportunity and allow you to contact them direct with any questions.

This is FREE and non-obligatory; we never share or sell your personal information.

Case Studies

Case Study
Exclusive Interview: "If you want to be successful you will need the drive to succeed!"

Mark Adams was looking for a change of career after working from 12 years as a bodyguard in London. He wanted an opportunity to work where he lived in Norwich and manage his own time. Learn how Barrett & Coe were the perfect fit for Mark and how his successful journey into franchising has been going!

Read more
Case Study
Peter Evans swaps the stress of corporate banking for a photography franchise!

Peter Evans decided to swap the stress of corporate banking for a Barrett & Coe Photography franchise opportunity - and has never looked back! He tells us how the support and training provided by Barrett & Coe provide is invaluable to any franchisee!  

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Case Study
From College Lecturer to running a photograhy studio, Gregg Smith loves his new found flexibility!

Having worked as a college lecturer for over ten years, Gregg took the step towards achieving a lifetime goal of running his own photography studio with the help and support of Barrett & Coe.

Read more
Case Study
Barrett & Coe's support has helped Ian fulfil his life-long dream of becoming a photographer!

Ian Wilson has owned a Barrett & Coe studio in Caversham, Reading since 2011 and was named Barrett & Coe Photographer of the Year in 2015. Learn more about Ian's experience...

Read more
Case Study
Exclusive Interview: "In control of my life thanks to Barrett & Coe"

At Barrett & Coe, current franchisees come from all different career backgrounds. We hear from Andrew Ginger who worked in the security industry for the last twenty years and had no previous professional photography experience. However, this hasn't stopped Andrew and other franchisees from thriving; all franchisees are provided with top quality training and on-going support throughout their franchise journey. To find out more about Andrew's experience...

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Case Study
Interview with Mike Skidmore of Barrett & Coe, Northampton

Mike Skidmore was looking for a business model that would give him the support and guidance he needed so as to transition from an amateur photographer to a professional. With Barrett & Coe, their recognised and respected brand gave him the confidence to move into business.

Read more


Franchisor Interview
Exclusive interview: "Proud to be the largest wedding & portrait photography franchises in the UK"

Andrew Barrett comes from a family with a steep history in photography.  In this interview, Andrew gives us more information on the history of Barrett & Coe and their franchise journey including challenges and successes to date. To find out how they differentiate themselves from the competition and their advice to anyone considering franchising their business...

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Barrett & Coe Photography Franchise Webinar!

Barrett & Coe franchisee of 13 years Peter Evans is running a Webinar providing more information about what it is like running a photography franchise. Listen to his experience, ask questions and find out if Barrett & Coe is the right fit for you!

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Barrett & Coe offers a unique and exciting franchise opportunity as a prestigious full-time occupation. Franchise owners do not need to have previous experience in photography as all new franchisees will be provided with extensive training in how to create contemporary and innovative photography, turning those with a passion for photography into professional photographers.

This video provides an insight into becoming a Barrett & Coe franchisee and includes a whistle-stop tour of their photography studios, as well as examples of the fantastic work that has been created by franchisees.

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