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Little Dreams Consulting Franchise

Little Dreams Consulting is the first and only baby sleep consultant franchise. Impressive ROI and opportunity for growth. Genuinely rewarding career for franchisees.

Fay or Jenna Little Dreams Consulting

Interested in Little Dreams Consulting?

Contact Fay or Jenna


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At a Glance

Established: 2016

UK Presence: Our franchisees now provide our award-winning solutions to families in Devon, Cornwall, Bath, and Swindon. Looking for franchisees across the UK

Average start up cost: £15,500

Min personal contribution: AOR

Development type: Single unit franchisees across UK

BFA Status: Provisional

Franchise Info

little dreams baby

A revolutionary family and wellbeing consultancy

Imagine your business changing the lives of new parents. Imagine being the reason that families thrive. Having total flexibility and autonomy in your professional life. Feeling pride and satisfaction knowing you’re operating at the highest standards. Imagine all this, whilst being your own boss and building a profitable business. Feels good, doesn’t it?

Make all that a reality, with a Little Dreams Consulting franchise.

Little Dreams Consulting is a true market disruptor. We are the first and only baby sleep consultant franchise and our methods, infrastructure and team are unrivalled in the sector. Impressive ROI and opportunity for growth sit comfortably alongside a service which offers franchisees a genuinely rewarding career. 

A revolutionary way to be in business

  • One-to-one support from the founders for your first 12 months.
  • A customer base which continually refreshes itself (as babies are born!)
  • Complete freedom and flexibility – work where and when you want.
  • Immense personal satisfaction by offering a service that changes lives.
  • Nationwide opportunity whilst availability lasts.
  • A scalable, flexible business with high margins and quicker than average ROI.

“I’ve known that I wanted to be a sleep consultant for a few years and I’m so glad that I chose this route. The service we offer clients is outstanding and that is reflected in all areas of the franchise.” Hannah, Devon and Cornwall franchisee

Sleep is a basic human need. And lack of it has been proven to affect us physically, mentally, and emotionally. Little Dreams Consulting addresses one of the most crippling yet unsupported issues faced by parents today. We transform the lives of modern families through evidence-based, ethical sleep solutions for babies and young children.

The business of baby sleep

Former solicitor, Jenna Wilson, founded Little Dreams Consulting in 2016 whilst pregnant with her third child. Her vision was to create a credible, standards-led support service that could be a lifeline to other busy, professional families. Business partner and Mental Health Social Worker, Fay Smith, joined the team in 2019. With pleas for help continuing to flood in, the Little Dreams Consulting franchise was born. Our franchisees now provide our award-winning solutions to families in Devon, Cornwall, Bath, and Swindon.

Our founding office Little Dreams Consulting Bristol:

  • Has grown from one to four consultants in four years
  • Has successfully supported 700+ families to date
  • Enjoys a 30% yearly increase in client base
  • Now works with 200+ families per year
  • Has seen average year-on-year growth of 25% across the business.

On average, there are over 700,000 babies born in the UK every year1 and 330,000 of those are within families where parents earn more than the UK average income. There are currently over 3.7million children under the age of 42 and around 38% of those children don’t sleep through the night3. Whilst not always a problem, for families who do struggle, the effects can be devastating. Our core customers are often busy, exhausted professionals and affluent families who have hit rock bottom. A testament to our outstanding reputation and the regard in which we are held, healthcare professionals including GPs now signpost people to us for help.

little dreams franchise owners training

Quality-assured training and support

Unlike most sleep ‘experts’ out there, we demand the very highest level of professional standards for our customers. We achieve that through rigorous training and ongoing professional development. Our comprehensive initial training programme includes a three-day Sleep Practitioner training course with The Sleep Charity (UK) as well as our own bespoke three-day course. This mix of classroom and virtual training covers:

  • Understanding and analysing customers’ needs
  • Our proprietary techniques for sleep success at any age
  • The science of sleep and attachment
  • Client relationship management
  • Sales and business development
  • Lead handling and closing a sale
  • Marketing and social media
  • Busines owner mental wellbeing
  • Business basics – confidentiality, finance, and operations.

PLUS external training from industry experts including:

  • Lactation Consultant
  • SEO expert
  • GDPR expert
  • Social media expert.

For the first 12 months of your business, our weekly support schedule sees new franchisees receive one-to-one time with both Jenna and Fay. From in-territory mentoring and roundtable workshops to specialist refresher courses and customer shadowing. This ‘by your side’ approach to franchising is synonymous with the quality and care we lavish on every aspect of our business.

 “Starting a franchise is something that terrified me at first and although I was passionate about the business, I wondered if I was capable of learning. The training we received was top end. Jenna and Fay are so supportive, patient, and eager for me to learn.  I’ve felt championed throughout and, although I am running my own business, I feel I am part of a team that cares.” Gemma, Bath and Swindon franchisee

What makes Little Dreams Consulting different?

Unlike other purported ‘quick fix’ sleep experts, we’ve actually explored the science and methodology behind baby sleep. Our model has been designed by an extremely proficient team with skills covering all aspects of business, mental health, law, and the science of sleep.

Then of course, there’s the fact that most children’s franchises claim that their models are flexible, but in general, franchisees are still bound by the constraints of class schedules, term times and venue availability. Yet another way in which our business is unique is that it can be run from anywhere, at any time, allowing you complete control.

These differentiators combine to create a revolutionary service and franchise.

Investment and added benefits

There are many benefits of joining a brand with a small network. To name but a few, the fact that you have greater and, as in our case, direct access to the founders, a wide choice of territory due to nationwide availability and the chance to help refine the franchise model as we grow. In addition, our early adopter franchisees benefit from a preferential franchise investment level.

With our all-inclusive franchise package, you get:

  • A well-established, recognisable and in-demand brand
  • An exclusive, protected territory
  • A minimum of 3,600 potential clients per year through our profiling and mapping processes
  • Immersive training programme covering all aspects of the business
  • 12-month weekly support scheme for new franchisees
  • Ongoing mentoring for life from a dedicated Franchise Manager
  • Personalised microsite and use of our bespoke CRM system
  • Access to our combined knowledge and first-hand experience
  • To be part of a collaborative, invested network of likeminded professionals.

We are offering the first 10 Little Dreams Consulting franchisees the chance to join our award-winning business for just £15,500. Additional working capital requirements would depend on your personal circumstances.

Could you be a Little Dreams Consulting franchisee?

Getting the balance right is key – we’re a specialist, quality service provider with exceptional standards but we’re also often meeting people at a very vulnerable time in their lives. Our franchisees are genuinely compassionate and empathetic people, usually from a professional background who are ready to be their own boss whilst helping others.

Because we train and support you every step of the way, previous business experience isn’t necessary. Instead, here’s what we ask that you bring to the table:

  • Great listening and communication skills
  • A high level of empathy and patience
  • Strong organisational skills and the ability to multi-task
  • Self-motivation and accountability – this is your business to drive forwards
  • A team-player attitude and the desire to be part of a collaborative network
  • The personal touch – because every customer deserves to feel seen, heard and cared for.

With Little Dreams Consulting you can be in control, make an enormous impact in the lives of others and build a profitable business. It’s not a dream. It’s reality.


1 - Average births: https://www.statista.com/statistics/281981/live-births-in-the-united-kingdom-uk/

2 - https://www.statista.com/statistics/766134/uk-young-children-population-by-single-year-of-age/#:~:text=As%20of%202020%2C%20the%20population,and%20807.5%20thousand%20aged%20four.

3 - Not sleeping through the night https://www.sleepfoundation.org/baby-sleep/when-do-babies-sleep-through-night#:~:text=In%20one%20study%2C%20about%2038,between%2012%20and%2015%20hours.

little dreams franchise owners in consultation

Fay or Jenna Little Dreams Consulting

Interested in Little Dreams Consulting?

Contact Fay or Jenna


Click on the link below to receive further information on our franchise opportunity. You can also connect directly with us to ask any questions.

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Success Stories

Success Story
Pregnant and...a business owner, actually.

After almost a decade spent in childcare and education, supporting families across the UK, the time came for Hannah Double to take control of her own destiny. With plans to start a family of her own, she needed a business that would be totally flexible and offer the same satisfaction and lifestyle she had come to know and love. That opportunity came in the form of a brand-new franchise at the time - Little Dreams Consulting. Now, six months after launching her baby sleep consultancy in Devon and Cornwall, Hannah is celebrating the start of a new life… quite literally.

Read more
Success Story
Getting the best of both worlds as a professional working mum!

From criminal psychology to investment banking, Gemma Farrar’s career can be succinctly described as high-stakes and high pressure. When plunged into the depths of sleep deprivation with their own son, the family’s world was turned upside-down. The solution, in the form of Little Dreams Consulting, not only changed their personal lives, it redefined Gemma’s professional one too. Now, as the proud owner of her franchise in Bath and Swindon, she says the future has never looked better.

Read more
Success Story
Interview with Founders of Little Dreams Consulting Franchise

UK-based sleep consultants Little Dreams Consulting Ltd have launched a franchise which means more families can get help to ensure they get a better night’s sleep!  Their advice has been featured in the Times, Telegraph, ITV regional news, BBC radio, podcasts and in several local papers, and has also resulted in them winning numerous awards - it has been a busy few years for the company!   We spoke to founders Jenna Wilson and Fay Smith to find out more about their franchise journey

Read more


Considering a new career?

Ever since I was a child, all I ever wanted to be was a solicitor and I worked so hard to get myself where I’d always dreamed of being. But one day, not a million years ago, my dream started to shift, and I realised I wasn’t in love with this career anymore.  If this resonates with you and you too are a professional sat wondering what you should do with the rest of your life, because all you have ever wanted and worked towards was your current career, then read on.

Read more
Waking up the establishment with a new kind of children's franchise

The launch of a new franchise opportunity in the UK is always an exciting time. But when that opportunity looks set to disrupt a long-established market – things get really interesting! Little Dreams Consulting is the UK’s first and only bfa accredited baby sleep consultancy franchise. And what’s more, the business’ evidence-based, ethical and quality assured approach is revolutionising the sector.

Read more
Bristol entrepreneurs announced as Great British Entrepreneur Awards 2022 finalist

Bristol-based business duo, Jenna Wilson and Fay Smith, have been recognised as one of the best in the business after being named as a finalist in the Great British Entrepreneur Awards. Little Dreams Consulting is the UK’s first and only baby sleep consultancy franchise accredited by the British Franchise Association.

Read more
Awards success already a dream for local baby sleep consultants

Sleep is a basic and profound need. But it’s one that cripples many parents and young families. Luckily for exhausted parents of Bristol, Jenna Wilson and her business, Little Dreams Consulting, have been on hand. Now, Jenna and her team have been nominated for a Bristol Life Award as demand and recommendations for their service sweeps not just the region, but the world.

Read more


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