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Gravity Active Entertainment Franchise

jumping on a gravity trampoline

From multi-level e-karting to immersive VR, and from Total Wipe-Out, to trampolines, plus much, much more - there is an experience for everyone at Gravity

Gravity is the UK's premium active entertainment brand. We provide multi-product activities and experiences in some of the most sought-after retail locations in the UK, Europe and the Middle East. Our diverse offering of (over 30 products) provides children, families and individuals with an unrivalled leisure experience.

Backed by Guinness Asset Management and recently listed in the Sunday Times Fast Track 100 (UK's fastest-growing companies), we continue to push the boundaries of what excellence looks like in the leisure industry.

There is huge pride in Gravity. That's why our company founders, Michael Harrison and Harvey Jenkinson, are active across all areas of the business and offer the benefit of their experience and expertise to help grow your franchise. We are also committed to supporting the development of the franchise network with co-investment of up to £1.5m into new franchise territories where possible.

Join the Gravity Family

We are looking for enthusiastic individuals with a desire to deliver an unrivaled customer experience. A background in business is preferred, as you will be implementing a management team with multiple employees and skill-sets.

Our Heritage

Gravity was established in 2014 to push at the boundaries of excellence in the active entertainment industry. To date, we have welcomed more than 3 million visitors to our UK and global sites.

In 2017, Gravity benefited from additional growth funding from the prominent Guinness Asset Management Fund and five new sites were subsequently launched.

Our founders, Michael and Harvey, who holds a seat on the International Association of Trampoline Parks and co-authored the British Standards Policy that governs the industry, continue to draw upon their experience having worked across every area of the Gravity business – from front-of-house to visitor supervision – to actively support franchisees in achieving their goals.

Ultimately, we are looking for people who have a passion for the brand, our products and who believe in creating amazing entertainment.

jumping on a gravity trampoline

A Unique Opportunity

Due to the success, ongoing growth and business performance of the Gravity model, franchisees can benefit from additional funding and start-up investment. In some instances, this had led to sites benefiting from up to £1.5m in start-up support. Where Gravity can leverage this funding, the full amount will be passed on to the franchisee.

Top-Class Support

At Gravity, we firmly believe in giving our franchisees all the tools, help and ongoing support they need. It's quite simple – if our franchisees are successful, then so is the business as a whole.

  • Significant contributions and investment into your business
  • Premium site locations sourced and negotiated on your behalf
  • Operational site and scheme plan
  • Ongoing support from dedicated specialists:
    • Operations
    • Customer service
    • IT
    • Digital
  • Fit for purpose recognized staff qualifications and training programmes
  • Two-week intensive induction programme
  • Comprehensive operating manuals
  • Dedicated online business management system
  • Ongoing performance reviews and support
  • Access to an extensive and growing product portfolio of over 30 experiences
  • Marketing and sales:
    • Dedicated customer portal for bookings and sales
    • Individual web presence within the Gravity brand
    • Marketing support
    • Initial sales and marketing material
    • Social media support and guidance

jumping on a gravity trampoline

A Premium Investment

Gravity experiences are built to last. We are fully compliant with the latest regulations, and employ the leading equipment manufacturer, whose 50 years of experience ensures your visitors and staff are safe.

Our parks are always eye-catching and well-branded – from premium apparatus and unrivalled visitor experiences, to unique sound and light shows.

The Financials

Set up cost varies, depending on location and park size. All prices in GBP.

  • Typical site size: 1,500m2 to 3,000m2
  • Capital cost: £1.2m to £1.8m
  • Average monthly running costs: £60k to £100k
  • Estimated revenue: £1.5m to £3m
  • EBITDA: Average 20%

Franchise Fee

The franchise fee is £50,000+ VAT for each unit. You will also be responsible for the rent, rates which we will help you in negotiating.

girl climbing wall at gravity


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At a Glance

Established:2014

Min total investment:
£1500000

Min contribution:
£250000

Development type:
Provisional

UK presence:
11 parks across the UK - Castleford, Corby, Dartford, Edinburgh, Glasgow, Hull, Leeds, Maidstone, Milton Keynes, Northampton and Norwich.

International presence:
Master franchisee in Saudi Arabia. By 2022, Gravity will expand to more than 100 of the prime locations throughout Europe, the Middle East and Asia.

Development type:

Franchisee Case Studies

Gravity Active Entertainment Franchisee

Interview with Naser Alfyaheen, Master franchisee, Saudi Arabia

Naser Alfyaheen

Naser Alfyaheen began a multi-territory agreement with Gravity in the Middle East in 2019. In this article, Naser explains why they decided to partner with Gravity and how the support they received has helped the business to thrive.

News

largeGravity-Warrington.jpg

WARRINGTON TIME SQUARE WELCOMES EXCITING NEW ACTIVE ENTERTAINMENT PARK

Gravity Active Entertainment will be launching a new trampoline and events park in Warrington set to open on Friday 16th October. It will add energy, positivity and enhance a time that has been challenging for everyone. A tangible boost to the local economy!

More news from Gravity Active Entertainment

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