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Gravity Franchise

UK's premium active entertainment brand providing multi-product activities and experiences in sought-after retail locations.

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At a Glance

Established: 2014

UK Presence: 11 parks across the UK - Castleford, Corby, Dartford, Edinburgh, Glasgow, Hull, Leeds, Maidstone, Milton Keynes, Northampton and Norwich. We currently have available sites in Birmingham, Huddersfield and Peterborough.

Start Up Cost: £1,500,000

Min personal contribution: £500,000

International Presence Master franchisee in Saudi Arabia. By 2022, Gravity will expand to more than 100 of the prime locations throughout Europe, the Middle East and Asia.

Development type: single unit franchisees; multi-unit franchisees

BFA Status: Provisional

Franchise Info

jumping on a gravity trampoline

From multi-level e-karting to immersive VR, and from Total Wipe-Out, to trampolines, plus much, much more - there is an experience for everyone at Gravity

Gravity is the UK's premium active entertainment brand. We provide multi-product activities and experiences in some of the most sought-after retail locations in the UK, Europe and the Middle East. Our diverse offering of (over 30 products) provides children, families and individuals with an unrivalled leisure experience.

Backed by Guinness Asset Management and recently listed in the Sunday Times Fast Track 100 (UK's fastest-growing companies), we continue to push the boundaries of what excellence looks like in the leisure industry.

There is huge pride in Gravity. That's why our company founders, Michael Harrison and Harvey Jenkinson, are active across all areas of the business and offer the benefit of their experience and expertise to help grow your franchise. We are also committed to supporting the development of the franchise network with co-investment of up to £1.5m into new franchise territories where possible.

Join the Gravity Family

We are looking for enthusiastic individuals with a desire to deliver an unrivaled customer experience. The ideal candidates are businesses people or existing franchisees. A background in business is preferred, as you will be implementing a management team with multiple employees and skill-sets. You will need to have £500k minimum.

We currently have available sites and are looking for people in Cambridge, Newcastle and Peterborough

Our Heritage

Gravity was established in 2014 to push at the boundaries of excellence in the active entertainment industry. To date, we have welcomed more than 3 million visitors to our UK and global sites.

In 2017, Gravity benefited from additional growth funding from the prominent Guinness Asset Management Fund and five new sites were subsequently launched.

Our founders, Michael and Harvey, who holds a seat on the International Association of Trampoline Parks and co-authored the British Standards Policy that governs the industry, continue to draw upon their experience having worked across every area of the Gravity business – from front-of-house to visitor supervision – to actively support franchisees in achieving their goals.

Ultimately, we are looking for people who have a passion for the brand, our products and who believe in creating amazing entertainment.

A Unique Opportunity

Due to the success, ongoing growth and business performance of the Gravity model, franchisees can benefit from additional funding and start-up investment. In some instances, this had led to sites benefiting from up to £1.5m in start-up support. Where Gravity can leverage this funding, the full amount will be passed on to the franchisee.

Top-Class Support

At Gravity, we firmly believe in giving our franchisees all the tools, help and ongoing support they need. It's quite simple – if our franchisees are successful, then so is the business as a whole.

  • Significant contributions and investment into your business
  • Premium site locations sourced and negotiated on your behalf
  • Operational site and scheme plan
  • Ongoing support from dedicated specialists:
    • Operations
    • Customer service
    • IT
    • Digital
  • Fit for purpose recognized staff qualifications and training programmes
  • Two-week intensive induction programme
  • Comprehensive operating manuals
  • Dedicated online business management system
  • Ongoing performance reviews and support
  • Access to an extensive and growing product portfolio of over 30 experiences
  • Marketing and sales:
    • Dedicated customer portal for bookings and sales
    • Individual web presence within the Gravity brand
    • Marketing support
    • Initial sales and marketing material
    • Social media support and guidance

jumping on a gravity trampoline

A Premium Investment

Gravity experiences are built to last. We are fully compliant with the latest regulations, and employ the leading equipment manufacturer, whose 50 years of experience ensures your visitors and staff are safe.

Our parks are always eye-catching and well-branded – from premium apparatus and unrivalled visitor experiences, to unique sound and light shows.

The Financials

Set up cost varies, depending on location and park size. All prices in GBP.

  • Typical site size: 1,500m2 to 3,000m2
  • Capital cost: £1.2m to £1.8m
  • Average monthly running costs: £60k to £100k
  • Estimated revenue: £1.5m to £3m
  • EBITDA: Average 20%

The franchise fee is £50,000+ VAT for each unit. You will also be responsible for the rent, rates which we will help you in negotiating.

jumping on a gravity trampoline

Interested and want to know more?

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Case Studies

Case Study
Interview with Naser Alfyaheen, Master franchisee, Saudi Arabia

Naser Alfyaheen began a multi-territory agreement with Gravity in the Middle East in 2019. In this article, Naser explains why they decided to partner with Gravity and how the support they received has helped the business to thrive.

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Gravity Active Entertainment (Gravity), the UK's premium leisure provider, is pleased to announce it has now expanded its Gravity network to Leipzig, Germany in its first European location. The site is operated by a new franchisee, Canadian born, Rocky Maddex. Rocky, who has a background in IT and global project implementation and relocated to Germany with his wife and children in 2018. The move comes as he diversifies his business interests and develops a pipeline of sites across Germany.

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Gravity sign new Luton franchisee in prime city centre location

The UK's number one active entertainment brand, Gravity is set to launch an exclusive family-focussed site in the heart of Luton.  The Galaxy, Luton, will be the new home of the latest Gravity Franchise.  At 30,000sqft the new attraction will feature wall to wall trampolines, ninja run, wipe out, soft-play, party rooms, next-generation light and sound system, plus a café with mouth-watering waffles from Wafflemeister.

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Gravity and Southside JV Reimagining Retail Space with New Entertainment Hub in Wandsworth

New four-floor entertainment venue to launch at Southside shopping centre in Wandsworth

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The UK's number one active entertainment brand, Gravity is set to launch an exclusive family-focussed site in the heart of Stevenage on Saturday 24th October.

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Gravity Active Entertainment will be launching a new trampoline and events park in Warrington set to open on Friday 16th October. It will add energy, positivity and enhance a time that has been challenging for everyone. A tangible boost to the local economy!

Read more


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