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Crust Pizza Franchise

Crust pizza products

Crust Gourmet Pizza Bar is supported by a global food and beverage company

Established in 2001, Crust Gourmet Pizza Bar is the number one gourmet pizza franchises in Australia with over 200 stores.  With a master franchisor now secured in the UK, this innovative brand is set to expand throughout the country.

Crust is the original innovator in the pizza space and brings true firsts to market, from unique flavour combinations to product formats and service innovation. Crust prides itself on delivering the promise of “Pizza Reimagined” with flavours and product offerings that are ahead of global food trends. Crust makes pizza the authentic way, relying on instinct and measuring by hand rather than following a strict formula. We also offer a halal option/menu giving us another key competitive advantage.

Crust pizza with wine

Retail Food Group

Crust is a much-loved brand of Retail Food Group (RFG), a global food and beverage company headquartered in Australia, with a regional presence in Los Angeles, USA

Perfected over 25 years of operation, RFG now has a strong portfolio of world-class franchise systems - Crust Gourmet Pizza Bar, Gloria Jean’s Coffees, Donut King, Brumby’s Bakery, Cafe2U, Michel’s Patisserie, It’s A Grind, The Coffee Guy, Pizza Capers Brand Systems - with an extensive global footprint of over 2,500 outlets in over 80 international licensed territories.  RFG is Australia’s largest multi-brand retail food franchise operator.

“I am excited to join the RFG family and am confident that Crust Gourmet Pizza Bar will be well received in the UK. RFG and its Brand Systems have a great reputation, a quality product offering, and fantastic benefits for Franchise Partners and | look forward to working with the Company and introducing locals to gourmet pizza like they've never experienced.

Being an innovative person centred in business management with over 20 years’ experience in the franchising sector, it gives me great pleasure and joy in securing the Master Franchise Rights for Crust in the UK.”
Jabbar Mumtaz, Crust Gourmet Pizza Bar UK franchisor

Crust franchise opportunity

Crust is both a take-away and dine-in gourmet experience with most stores offering an intimate seating area; store size is generally 75m — 100m (807ft - 1076ft*), with larger options for a full dine-in experience available.

We focus on creating the feel of the local gourmet pizzeria, and our fit out talks to the boutique, individual style associated with this concept. Although there are some similarities in the branding of all our stores, every store fit out is unique, with its own flavour and personality.

Cost of full set up of a Crust franchise is £150,000+VAT*.

We have a partnership with Franchise Finance who can assist with the financial needs of prospective Franchisees.
*Dependent on lease or hire equipment

BENEFITS OF BEING A CRUST GOURMET PIZZA BAR FRANCHISE PARTNER ARE:

  • Support network: You are in business for yourself, but not by yourself. Nobody works alone. Franchise Partners are given the key resources and ongoing support required to run a successful business.
  • Proven system: A business model that is proven to work for others can give you the confidence that it can also work for you. Crust is an established brand with over 200 stores. By following the system outlined by your franchisor, your new business benefits from the experience of an established enterprise.
  • Finance: Banks are more likely to provide funding for a recognised franchise business like ours than a new start-up. Multiple franchises can even help you secure funding.
  • Marketing: We will provide you with a promotional calendar and all key marketing tools so that your key focus is running your store successfully.
  • Training: We will provide you with full training on how to run and manage your store.
  • Location: It is vitally important to ensure that the location for a business is the right one. We can assist you in sourcing suitable premises at the best rates possible.
  • Purchasing power: All key ingredients are ordered via the Franchisor, thus increasing the buying power of the network.
friends enjoying Crust pizza


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This will provide you with more detailed information on the franchise opportunity and allow you to contact them direct with any questions you may have.

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At a Glance

Established:2001 in Australia, came to UK in 2019

Min total investment:
£150000

Min contribution:
£75000

Development type:
Exhibition Accredited

UK presence:
Newly appointed master franchisor looking to expand the brand throughout the UK. First Crust franchise opened in Shenfieldin 2019; two are planned for opening in Walthamstow and Ilford.

International presence:
Over 200 stores across Australia and Singapore. Part of Retail Food Group which has over 2,500 outlets in over 80 international licensed territories.

Development type:

Franchisor Interview

Interview with Jabbar Mumtaz, UK Master Franchisor for Crust Gourmet Pizza and Donut King

Crust Gourmet Pizza Bar

Franchisors name: Jabbar Mumtaz
Name of franchise: Crust Gourmet Pizza and Donut King

Tell us a bit about yourself
My franchising journey started with Subway in 2002.  I built my Subway network in the Greater London area to 17 stores in a space of 8 years.   I won several awards including Franchisee of the Year by Subway HQ.

I used my experience with Subway to effectively bring two of Australia’s leading QSR brands to the UK.  Crust Gourmet Pizza Bar and Donut King are both part of RFG (Retail Food Group); Australia’s largest multi-brand retail food franchise.

My previous experience also includes assisting the UK Government with UK Trade and Investment in relation to bi- lateral trade between Pakistan and the UK via the Pakistan Britain Trade and Investment Forum (PBTIF)

Effectively operating a blue-chip multi-unit franchise has enabled me to offer high quality leadership and apply my skills in a highly competitive QSR market.

I am able to share my experience and expertise I’ve acquired over a 20-year period.

We are currently recruiting passionate and hardworking Franchisees for both our brands, Donut King and Crust Gourmet Pizza. We are also seeking Development agents throughout the UK. 

When was the business established? And what were the factors for deciding to go down the franchise route?
I bought the master rights for both brands in 2018.  I am a veteran franchisee with over 25 years’ experience in franchising and retail and so I wanted to apply my skill set to help individuals and groups achieve their dreams!

What have been the company’s biggest achievements/successes to date so far?
Our biggest achievement to date was managing to open and successfully start the trading of a new Crust location whilst in Lockdown.

What challenges have you had to overcome?
Covid 19!

What marketing/promotional tools do you use to grow your franchise?
I have reached out to my old contact at Mckenna Townsend who helped me launch Subway when it first arrived in the UK, he will be instrumental in helping the brand grow from a social media perspective.

What differentiates Crust and Donut King from the competition?
Crust uses the freshest and best quality ingredients; we make fresh dough in house and cook chicken and lamb in house before it goes onto our delicious pizza.

Donut King is Australia’s largest and most popular speciality donut and coffee retailer with over 250 stores globally.  Our branding is eye-catching and vibrant, and the aim is to bring a sense of playfulness and energy to the customer’s experience whilst serving quality, made fresh in store products. It was this philosophy and brand history, that attracted me to Donut King.

What qualities do you look for in a franchisee? What makes a successful franchisee?
We look for those who are passionate and hungry for success and determined.  They need to want to take a hands-on approach and dedicated to the brand. 

What changes have you seen in your industry over recent years?  And how have you adapted to them?
The obvious one is COVID 19! The delivery market has exploded since lockdown and people’s lifestyles have changed. More and more customers will expect food and goods delivered to them directly for the foreseeable future.

What does the future hold for Donut King and Crust?
Crust has a great opportunity to embrace the current trend with customers ordering from home with the current covid 19 restrictions.

Donut king will continue to strive within the coffee market by offering great donuts and other impulse purchases.  We are planning to open our 5th store in the UK in 2021; we will be opening in Glasgow which will start our Scottish expansion plans.

What advice would you give to someone considering franchising their business?
Always have an open mind and be flexible to changes. Note the infrastructure is key and one must have this in place before franchising.

If you had to do it all again, what would you do differently?
Have additional suppliers as a backup!

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