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Award Leisure Franchise

Award Leisure sells luxury garden leisure products such as hot tubs, spas and saunas, garden buildings and pizza ovens. Showroom-based retail business.

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At a Glance

Established: 1984

UK Presence: Six showrooms serving many ongoing service contracts - Warwickshire, Birmingham, Cheshire, Lincoln, St. Albans and Cambridge.

Start Up Cost: £100,000

Min personal contribution: £50,000

BFA Status: Provisional

Franchise Info

Award leisure hot tub showroom

Rewarding retail business in a BOOMING market with multiple income streams

Winner of British Franchise Association's Emerging Franchisor of the Year 2019.

With your own Award Leisure showroom-based business you can enjoy a very healthy six-figure income and the reward of helping people live their dream luxury lifestyle – while building yourself an asset to sell in the future.

The headline numbers:

  • All franchisees have beaten their year one sales targets by 50%
  • In 2019 every Award Leisure showroom broke its all-time sales record
  • The initial investment is £50K cash + £50K bank funding
  • Multi-showroom option to expand your business

Luxury leisure products for the 'outdoor room'

Brits love their outdoor rooms; for sanctuary, socialising and celebration. The industry is booming with a remarkable £5.2bn spent on garden improvements across the country in the last 12 months – with 35% of Brits adapting their garden into a relaxation area, according to research by Everyday Loans (Nov 2019).

Your Award Leisure business will supply, install and maintain hot tubs and swim spas, garden rooms, pizza ovens and more – everything required to enhance the value of time spent in the outdoor room.

Award leisure products

The products are genuine market leaders and exclusive; many can only be purchased in the UK at an Award Leisure showroom.

Your showroom - work hard, play harder...

Bubbling water, twinkling lights, music playing and the aroma of freshly baked food... your showroom will immerse prospective customers in that dream luxury lifestyle.

As host, welcome people to sit and relax with a drink at your bar and food from your pizza oven. Chat and chill as you consult them on their perfect patio experience.

Award leisure customers looking at products

Encourage your customers to sample their chosen hot tub with a glass of fizz, or take time lounging in their future home office, imagining the view as if positioned in their garden!

Multiple income streams:Award leisure income streams

Proven financials

Our franchisees are demonstrating the power of our proven model: all franchisees so far have exceeded their year one business plan forecasts by 50%.

And 2019 was a record year all round, with every showroom in the network having its best year ever!

Award leisure financialsSales are rewarding, with typically 60-70% conversion rate through a consultative process. The service contracts alone can build an additional, recurring residual income stream in the region of £50K per annum by year five.

With the industry’s highest accreditations, an extensive bank of positive customer reviews and Which Trusted Trader status, Award Leisure has earned a strong reputation, growing year on year for 20 years, no matter the economic climate. The business has been consistently winning awards for decades, with highly refined sales, marketing and operational systems all waiting for you to leverage for your benefit.

Award leisure awards and accreditations

More than a franchise network, join the family

With Award Leisure, you will receive guidance, care and support as part of a true family business. Founded by Mark Anthony in 1984, Mark and his family lead a close-knit team of 30+ people who run the core operations and franchise. The Award Leisure network is currently made up of six showrooms serving many ongoing service contracts. This makes Award Leisure the market leader with the widest coverage of specialist showrooms in the UK. We live and breathe the luxury lifestyle.

Award leisure franchise owners

Next steps

To run your own successful Award Leisure business, you will need to:

  • Love socialising and be a real people-person
  • Be committed to following the proven business model
  • Show the ambition and commitment to grow your business
  • Have £50K available to invest in starting your first showroom (+50% bank funding available subject to status = total investment of £100K)

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Case Studies

Case Study
Joining Award Leisure helped expand existing hot tub business

Adrian Lee joined the Award Leisure franchise network in 2018. Prior to joining Award Leisure, Adrian owned and ran his own Hot Tub dealership in Cheshire. Solely dependent on hot tub sales, and fed up watching customers go elsewhere for other luxury outdoor items, Adrian decided the time was right to join a brand that provides a one stop shop for outdoor leisure products. Continuing to operate the franchise from his Cheshire showroom, Adrian and his family business provides a large range of premium garden products to a growing consumer base. Learn more about why Adrian decided to partner with Award Leisure and the benefits this has had for his business...

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Case Study
The most fun I have had at work in 20 years!

Since joining the franchise in 2017, Simon Baggaley has hit and exceeded his sales targets every year. Running his own Award Leisure franchise business means he gets to meet all sorts of people and provide them with a luxury leisure experience tailored to them. Simon aims to open a second showroom in the near future. Find out how an Award Leisure franchise means that Simon is having "...the most fun I’ve had a work in 20 years." and how you can follow his footsteps into franchising with Award leisure!

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