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ActionCOACH Franchise

ActionCOACH is the only UK franchise to offer its clients a 6-month payback guarantee & its investors a guaranteed 5-figure monthly income by month 7 (ask us about the Ts & Cs) – just two of the reasons why ActionCOACH won the UK's Best B2B Franchise at Lloyds Bank's Best Franchise Awards for 2018 & 2019.

Transform Your Local Business Community...

Actioncoach Franchise Awards and certifications

Have a think about local business owners you know... chances are they set up their business because they were an expert in that field. For example, most hairdressing businesses are owned by people who are great at cutting hair, but does that make the owner great at managing people, managing finances, sales, marketing, and systems? You're right, probably not. That's where ActionCOACH comes into play...

Over the last quarter of a century, ActionCOACH has become great at the business of business - finding out what works and what doesn't work in every kind of business. With more than 3,500 strategies and tactics to draw on, a trained and licensed business coach can confidently guarantee their business owner clients a return on investment from an ActionCOACH service inside 6 or 12 months.

With the state of the current climate, many business owners don’t know what direction to make and don’t have a plan to survive and thrive in a pandemic. Panic sets in and ultimately the business fails. As an Action Coach, you can help your local community, keep businesses alive and save many jobs.

To learn more about this award-winning franchise, request our FREE and non-obligatory prospectus here.

About ActionCOACH

Actioncoach Mentor coaching a businessman

ActionCOACH won Compare The Financial Market's Award for The UK's Best Business Opportunity and is the World's Number 1 Business Coaching Franchise. By becoming a Franchise Partner with us you'll be invited to a world of knowledge, experience and an exclusive and guaranteed business model that’s recession-proof.

In 2013, ActionCOACH became the first recipient of Smith & Henderson's prestigious 5-Star Franchisee Satisfaction Status and went on to achieve this every year since 2019, making ActionCOACH the first to achieve the 5-Star Franchisee Satisfaction status seven times!

Learn how to build your own £1 million a year business with ActionCOACH and make a real difference to thousands of people in your own exclusive area. You'll need to buy into ActionCOACH’s 14-point culture, raise a personal contribution of at least £18k (up to 80% finance is available) and impress our directors with your past successes, your desire to help others and appetite for learning and growth.

Our Franchise Partners come from a range of industries from marketers to previous business owners but one thing they all have in common is the love of learning and helping people succeed.

You and your team will receive world class training with global, national and local support every step of the way and have access to over 3,500 strategies and tactics, guaranteed to make businesses successful, including your own!

You and your employee business coaches will work with business owners, helping them in several areas including; teaching them how to increase their profits, develop powerful systems and how to build a strong team. The results are not only a more profitable and sustainable business, but also a dramatically improved life for your client, making it a fantastically rewarding and fulfilling experience for anyone who invests in the ActionCOACH franchise – now more than ever we need to ensure every business owner has an Action Coach in their local community.

An Outstanding Opportunity with ActionCOACH

Actioncoach business people having a meeting

Providing you meet the seven non-negotiable attributes, the investment for an ActionCOACH franchise is £69k and the minimum performance expected is you build your annual net sales to £1 million gradually by year 11. This is something we’ve had a UK franchise owner achieve through just their own personal clients in half the time, but you’ll probably choose to build your revenue with the help of employee business coaches, who we’ll train for you for a one-off investment of £6k per coach.

Your business is based on intellectual property and extra profits pay for the service for your business owner clients inside 6 to 12 months guaranteed, so you can expect to grow your net pre-tax profit margin to over 50%. However, the most fulfilling aspect is your team will teach local business owners 6 steps to a business that works so they don’t have to, meaning they get to enjoy their additional profits with their family and friends as much as they want to. We all understand kids spell ‘love’ T.I.M.E. so becoming the key driver in making that happen for your clients is priceless.

In return for your investment, you get your own exclusive territory and the opportunity to build your own £1 million a year revenue business

The franchise agreement includes:

  • Exclusive territory with 10,000 client opportunities
  • Hands-on support at your first Seminar get you your first client or two
  • Your own ActionCOACH Mentor to guide you

PLUS…a complementary bolt-on business opportunities may be available at massively discounted rates as you grow the services of your business:

  • Luv4 Marketing - Digital marketing agency who can provide marketing services to our business owner clients.

Financing your Franchise Investment

ActionCOACH has secured favourable finance terms for the best candidates (for those who want to spread their investment over five years). Up to 80% finance is available, unsecured, at approx 6% interest rates and up to 1% set up fee; lending decisions will be made within 5 working days, subject to status and Ts & Cs.

Why join ActionCOACH

Actioncoach franchisees receiving awardsActionCOACH is in the business of business growth, has developed the best business growth system in the world and has the best team in the world to support business growth… you can use that system and draw on that very same team to grow your own commercial, profitable business which can work with or without you! Interestingly, most of our franchise partners can’t ever see themselves leaving, it’s just too fulfilling and enjoyable, but it’s nice to have the choice.

Other Key Factors:

  • You can work from home and run your business on your mobile phone / laptop.
  • Recession-proof business.
  • ActionCOACH won the UK's Best B2B Franchise for 2018 & 2019.
  • ActionCOACH is rated #4 in the Elite Top 100 Franchises - only four franchises have ranked in the top 10 every year (2018-2020) - ActionCOACH, Home Instead, Snap-on Tools and SUBWAY - and, of those 4, only ActionCOACH has improved its ranking year on year on year.
  • The support and camaraderie of over 300 like-minded people in the UK.
  • Awarded 5-Star Franchisee Satisfaction status seven years running.
  • Guaranteed, highly-successful coaching system – ActionCOACH has helped hundreds of thousands of business owners improve their sales, profit, operations & team, turning their business into a valuable asset they can sell.
  • For three years between 2014 and 2016, the UK's Best Franchise Conference sponsored by RBS handed out an award for The Best Mid-Priced Franchise... there was one winner ... ActionCOACH.
  • Scalable business opportunity.

To get the full list of the benefits of franchising with ActionCOACH, click here to request our free prospectus.

Actioncoach franchisee studying a piece of paper

The Need for ActionCOACH

Whether it's a fish & chip shop or a consultancy practice, there are only five ways the business can make more profit and ActionCOACH has developed dozens of strategies to grow each of those five ways... a model you’ll learn about at ActionCOACH’s Discovery Day.

You’ll have access to the right solution for each of the 10,000 active business owners in your exclusive territory. Whether it’s opening ActionCOACH's online-business education portal to a solopreneur for £95 per month, inviting an employing micro business owner to trial your group coaching club (currently running virtually) or £3,000 per month for your top of the range 1-2-1 mentoring programme, you’re fully equipped to help them take their business to the next level and your own!

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At a Glance

Established:1993; launched in UK in 2001

Min total investment:

Min contribution:

Development type:

UK presence:
The UK currently has a network of 150 Action coaches

International presence:
1,000+ business coaches in 40 countries

Development type:

Franchisee Case Studies

ActionCOACH Franchisee

From Michigan to Glasgow to an ActionCOACH franchise

Andrew Goldberg

Andrew Goldberg graduated from the University of Michigan with the plan to work as part of the National Security Agency. When the USA ceased hiring, the young entrepreneur was left looking for something else. During those formative years, Andrew built a catalogue of skills that would lead him to set up his own ActionCOACH franchise in 2010.  “I’d gained a lot of knowledge over the years, but I knew I could apply it to something much more worthwhile. I’d fully grasped the importance of leading a team, working hard, solving problems and how to handle customers. I also knew I wanted to be successful – but doesn’t everyone? To be quite honest, I wasn’t sure what profession I wanted to go into, so I started doing some research.”

Franchisor Interview

Interview with Ian Christelow, Co-Founder of ActionCOACH


Franchisors name: Ian Christelow, M.D. and Co-Founder
Name of franchise: ActionCOACH

Ian Christelow has a deep-rooted passion for helping companies succeed. Having watched his father’s business fail as a child, Ian understands the devastating consequences of business failure. When he came across the ActionCOACH brand in 2001, no one really knew what a business coach was, but Ian could see it was the cure for the blight which kills 9 out of 10 UK businesses inside their first decade of trading.

After leaving Chelmsford’s Great Baddow Comprehensive School, Christelow initially wanted to attend art school. However, the failure of his father’s business years before meant he needed to be bringing money in so he found employment at his local branch of Lloyds. “I absolutely hated it to be honest. Finding myself in the machine room processing debits and credits was soul-destroying.” Ian admits he may not have tried that hard to conceal his half-hearted attitude and landed himself in hot water on his first day. “I went into the manager’s office and said: ‘this is crazy – you could get a machine to do this’. After six months, they sacked me!”

Fortunately, Ian’s next job with Pearson Education worked out much better. He worked hard and spent his spare time studying to become a chartered management accountant. His drive was noticed, he was promoted and then hand-picked by the chairman for a special project. “With three other people, £1m and 12 months we were tasked to get a new venture off the ground. We had carte blanche. Our small team created Direct English, the English language training franchise, and, after a successful pilot in Milan, sold ten international licences to the tune of $5m. I picked up valuable experience of the franchise sector during those four years. When a new chairman decided to sell Direct English to Linguaphone and made Ian redundant, Christelow vowed to take control of his own livelihood.

Ian completed his MBA, took some time out travelling and then focused on becoming his own boss. However, he swerved away from starting a helicopter trip business in Blackpool when he saw an advertisement for a UK General Manager’s position placed by Brad Sugars, ActionCOACH’s global chairman and founder. The rest, as they say, is history…

He and his partner, Julie Wagstaff, have spent the last 16 years growing the franchise in the UK to over 150 franchise owners, becoming the most successful out of over 70 ActionCOACH countries. This is a result of the support structure of over 60 UK-based team members put in place for the franchise network; investing £250,000 in an exclusive lead and client generation centre and developing strategic alliances with many other companies to introduce thousands of business owners to the solution.

Picking up RBS’s Best Franchise for the last three years in a row is a testament to the satisfaction of ActionCOACH’s franchise owners but Ian’s lifetime goal is for ActionCOACH to become a household brand and the go-to place to grow your business successfully. “That will mean us helping 60,000 UK business owners every month!”



International Keynote Speaker, Founder and CEO of ActionCOACH extends his expertise to the UK franchise industry

The British Franchise Association is proud to bring the UK franchise industry a unique and extremely valuable opportunity to experience, first-hand from a world class business coach and franchisor.

On Thursday 7th May Brad Sugars, the ActionCOACH founder, Chairman and CEO will take over the 16.00 Franchisor Power Hour and share his 11 steps all business owners need to take now. Brad will present and take questions about ‘PIVOT’ - How to Survive & Thrive

More news from ActionCOACH