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Little Kickers franchise

kids playing in a little kickers class

With a network of 2,250 coaches and over 300 franchises in 32 countries, Little Kickers is the world’s biggest and most successful pre-school football academy.

Little Kickers classes introduces under 7’s to football. The program was initially developed in the UK by a group of English FA qualified coaches and nursery schoolteachers. As a result, the program not only teaches fundamental football skills but also promotes the development of early learning goals through a variety of role play based techniques. Valuable concepts such as sharing, teamwork and listening to instructions are introduced in a fun environment.

Classes also enable children to develop agility, co-ordination and balance while providing them with a positive introduction to sport. Our classes are differentiated from other soccer programs because they are specifically tailored to suit the developmental requirements of such young children.

Little Kickers appeals to a variety of audiences including parents/carers who pay directly for sessions and private nursery schools who offer our sessions as an extra-curricular activity class.

We are currently teaching over 60,000 kids every week.

The role of the franchisee

Little Kicker franchisees can either coach classes themselves OR recruit coaches to run the classes.  You will be responsible for the general administration (which can be done mainly from home) including marketing, advertising, handling enquiries, enrolling children, as well as managing classes and coaches, attending and delivering the activity sessions, maintaining excellent standards, and interacting with the children and parents.

kids playing in a little kickers class

Our training

Three days desk-based training for franchisees at one of the Little Kickers head offices. This training will include: Financial management, insurance, finding and training coaches, data protection, health and safety, child protection.

One day telephone training on how to operate the Little Kickers web-based Business System, plus ongoing support via our helpline

One day practical training on how to run the Little Kickers activity program.

How we support you

The infrastructure we now provide is essentially a “business in a box” allowing franchisees to manage almost all aspects of the business via our internet enabled systems:

1. Our Business IT System: Our bespoke core system allows franchisees to set up their products (classes), venues, prices, timetables etc. Once operational, the business system is task driven, allowing the franchisee to seamlessly manage key aspects of their day-to-day business, such as enrolments, reenrolments, transferring children, wait listing, debtor management, management reporting etc.

2. Customer Facing Website: All of our franchisees classes are listed real-time on our country specific customer websites, from which customers can get useful information about our company, as well as checking availability and enrolling or reenrolling in our classes and paying online.

3. Communications Hub: Our business system is tightly coupled with our email application, which is run for us by Google and gives us not only access to email, but many other applications which allow our franchisees to communicate with each other such as online forums, videos etc.

4. Marketing System: Our web-to-print marketing system was specifically designed for Little Kickers, and allows us to create professional, customised print materials in minutes. The system is updated regularly with new templates so franchisees’ marketing campaigns can continue to evolve. All of our systems are internet based, providing our franchisees with the flexibility to work from wherever they want to.

kids playing in a little kickers class

Ideal franchisee profile

Our current franchisees come from a wide range of backgrounds including football coaching, teaching, management consultancy, graphic design, accountancy, project management, HR management, buying, insurance broking, banking, sales, professional sports, veterinary nursing, call centre operatives, marketing and engineering.   

A background in football is obviously NOT essential, but a love of kids, and an interest in sport is of benefit.

The common features which unite them are that they are passionate about encouraging preschool kids to participate in sport, they are friendly, ambitious, self-motivated and hardworking. It is also important that they can operate as part of a team and have strong communication skills.

We also require you to be fit and active as franchisees need to be able to train their coaches, and, whilst it is possible for a franchisee to take a backseat from the day-to-day coaching, they need to be able to step in at short notice in an emergency.

Where we are recruiting

  • Gloucester/ Cheltenham
  • Glasgow 
  • Edinburgh
  • Lincoln
  • Norwich/ Norfolk
  • Plymouth
  • Swansea
  • Hull
  • Wigan
  • Yorkshire (Leeds, Huddersfield, York)
  • Cornwall 
  • Exeter/Exmouth/honiton
  • Coventry North
  • Cheltenham & Tewkesbury
  • Gloucester
  • Lincoln
  • Norfolk
  • Derby
  • Nottingham
  • Warwick
  • North Wales
  • Preston
  • Blackburn
  • Bradford
  • Kingston-upon-Hull
  • Dumfries
  • Aberdeen
  • Swansea
  • Carmarthenshire
  • Darlington/ Kingston upon Hull
  • Chichester
  • Bolton
  • Leeds
  • York/Harrogate
  • Plymouth
  • Central Manchester
  • Hull
  • Chester
  • Torquay
  • Peterborough
  • Worcester
  • Burton Upon Trent
  • Wrexham
  • Warrington

kids playing in a little kickers class


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At a Glance

Established:2002

Min total investment:
£15000

Min contribution:
£7000

Development type:
Full

UK presence:
80 franchisees

International presence:
We operate in 34 countries through a network of 300 franchises around the world

Development type:

Franchisee Case Studies

Little Kickers  Franchisee

A love of football led Joanne to Little Kickers

Following her redundancy as a National Sales Team Manager for a car hire company, Joanne started looking into the idea of franchising. Joanne has been with Little Kickers for 10 years this year. She has grown into four separate geographical areas, has over 1,000 children enrolled, operates in schools, nurseries and employs 25 coaches.

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