Snap-on Tools Franchisee Case Study Feed

Last updated: 01-December-2021

“I finally feel part of something worthwhile and exciting!” -


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38-year-old dad – and step-dad – of five, Dean Giles, has always worked in the motor trade in one form or another. For over twenty years, the experienced mechanic worked for some of the most renowned car manufacturers in the world, remaining close to home in West Kent. Since leaving school aged 16 and starting as an apprentice with Vauxhall, two things have remained constant in his life; his goal to have a great career and his love of Snap-on Tools. Now, he’s combined his two passions, by investing in his own Snap-on franchise in Tunbridge Wells and Sevenoaks.

“I guess you could say I’d always admired the Snap-on franchise investment opportunity from afar, having used their tools throughout my career. I’d been friendly with my local franchisee for a number of years when we got to chatting about opportunities in the area. Truth be told, I was more than ready for a new challenge and felt the time was right to be suitably rewarded for my hard work. And, despite launching my franchise during a global pandemic, I’m already so much better off financially than I would have been, had I still been working as a mechanic. Better yet, I’ve already been recognised on a regional level by Snap-on, having been named ‘Newcomer of the Year’ for the south Not bad after less than a year as a franchisee!”

Dean was brought up to know the value of good, old-fashioned hard work. As soon as the young car-fanatic finished school, he was straight into the world of full-time employment as an apprentice for British car manufacturer, Vauxhall. After eight years, having successfully gained the required qualifications to spread his wings, Dean would go on to work for other household names, such as the AA, Honda and Audi. But something was missing.

“I loved the work, don’t get me wrong, but after all of those years of doing the same job with the same people, it all became a bit too repetitive. For almost two decades, I clocked in and clocked out, putting in the hours and working tirelessly to get the job done. It had been years since I’d found my daily role rewarding and my priorities just seemed to shift.

“At this point, my two sons were well into their teens and I’d spent their entire lives working hard for someone else. My partner, Nadia, and I welcomed our little girl, Poppy, into the world in 2018, and that was the wakeup call I needed. We’re a blended family, with five kids – four of which are teenage boys, who seem to take up a lot of space! – living in a rented house. I really wanted to make a change for our future, so that I could afford to buy our family our forever home and really put down roots.”

Having used the brand’s vast range of tools throughout his career, Dean now considered the Snap-on franchise opportunity in a very real way. He knew that being a part of the global franchise network was bound to provide him with the future prospects that he’d never had access to as a mechanic.

“I did, for a second, consider opening my own automotive garage but there’s just so much competition out there that I knew I wouldn’t last five seconds. And, although I knew everything there was to know about the automotive trade, what did I really understand about running my own business – paying wages, keeping accounts and marketing? Truthfully – nothing. Snap-on was, by far, the best option for me… and one I was really excited to explore!”

Snap-on is the world’s number one professional tool brand. They are the leading global manufacturer and distributor of tools for the professional technician. Franchisees sell the most sought-after tools in the industry and deliver outstanding customer service to technicians up and down the country. Their fantastic business opportunity offers you the chance to be your own boss whilst being supported by an elite team of industry specialists.

Snap-on recognised in Dean the three key personality traits of a successful franchisee – tenacity, approachability and a strong work ethic. These attributes would stand him in good stead as he took to the road. But first, Dean would need to take part in his new franchisee training.

Training starts with ten days of classroom-style training where you will learn how to run a successful Snap-on franchise. Then it’s time to collect your own custom-built mobile store and meet the associates who will support you on a daily basis. Once you’re out on the road, your one-to-one training continues with your dedicated Franchise Developer who will ride with you for your first five weeks. As part of a six-month intensive onboarding process, you’ll then receive a further 31 days of on-van support from a Sales Developer and Business Manager - that’s 51 contact days in your first six months!

As fate would have it, Dean launched his new franchise in June 2020, just as the UK was coming out of its first nationwide lockdown. But, with Snap-on behind him, he was off to a flying start.

“The support I received during those first few weeks was invaluable. With that being said, I never once felt that the pandemic would have an adverse impact on my sales, even starting out as a rookie during one of the most financially unstable periods the country has ever seen. Snap-on Tools always has been, and always will be, in demand. In my first month my sales were impressive and the enquiries soon came flooding in. Before long, I really did start to reap the rewards of being part of such an established brand. I’m finally in control of my financial future, so much so, that I’m ready to start booking meeting with mortgage advisors! That certainly wouldn’t have been the case had I still been working in the automotive garages.”

Like many other franchisees, Dean funded part of his investment using his own savings, relying on the support of Snap-on for the rest. Snap-on is one of the only franchisors in the UK able to offers business loans to qualified buyers to fund the purchase of a franchise through their in-house finance company, Snap-on Finance. This fully regulated finance house eliminates the need for the High Street banks and after all, who better to invest in your franchise with you than your franchisor?

“Even considering the economic situation that the pandemic has caused, I know my investment is worth it. I’ve seen so many friends and former colleagues facing redundancy in recent months, so it’s reassuring to know that my franchise is going to protect me and my family for years to come. Who knows, one day one of my boys - or even Poppy - might step into my shoes! The fact that I now have a business to call my own is something I’ll never take for granted. And the best part? I’ve never once felt undervalued. As a Snap-on franchisee, I finally feel part of something worthwhile and exciting.”


Never a dull moment with Snap-on Tools! - 08-January-2021


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Name: Alun Jones

Franchise: Snap-On Tools

Territory: West Wales

Alun Jones, 39, wanted to do one of two things when he ‘grew up’ – work in Motorsport or be Snap-on man. Unlike many who are quick to disregard their childhood dreams, he’s managed to achieve both! His varied career has indeed involved a stint working for Motorsport teams across Europe. But it is his role as a Snap-on franchisee in West Wales that has brought him the career satisfaction he so desperately yearned for. And he’s got big plans in mind for the future.

“I want to invest in a bigger truck, so that I can offer my customers an even better product range and service. I’m already really busy but a new truck will definitely up my game. Twelve months from now, I’m hoping I will have paid back the loan from Snap-on and look to really increase my earnings, for the benefit of my wife and two sons. One thing’s for sure, at the rate at which I’m going, that goal is very much achievable. I’m constantly on the go, but I like the hustle and bustle. There’s never a dull moment!”

Having always had a passion for motor mechanics, Alun’s goal was to work for the best of the best. He spent a brief period working in a garage after leaving school aged 17 but decided to prioritise his education and reinvigorate his childhood dream for a successful and profitable career.

“Education in the traditional sense was never really for me so I decided to leave school part way through sixth form and get a job. That was when my admiration for Snap-on intensified – as an apprentice, I was using the odd tool here and there and starting to save for my own collection. In hindsight, that was probably where my dream of being a Snap-on man came from. I enrolled on an HND in Motor Vehicle Engineering at Swansea University as I knew that would stand me in good stead if I wanted to go down the franchise route. I worked part-time to supplement my student loan and got a great job in the sales division of a motorcycle company. I’m a chatty, friendly guy with a passion for mechanics, so it suited me down to the ground.”

So much so that Alun went on to work for the firm full-time after graduation before embarking on a five-year career in truck driving. First as an employee and, later down the line, in a self-employed capacity. But the solitary lifestyle of long-haul driving began to take its toll.

“I found myself looking at Snap-on opportunities more and more, revisiting the goal that I seemed to have moved so far away from. You only get one life, so what’s the point in chasing dreams that aren’t yours? I’d initially looked into starting a franchise when I owned my truck business, but it just hadn’t been the right time. But I suddenly felt as though I didn’t want to waste a single second waiting for the perfect moment to start a franchise. At this point, I was a husband and dad, so financial stability and career satisfaction became a real consideration for me. I didn’t put it off any longer – I got straight in touch with Snap-on.”

Snap-on is the world’s number one professional tool brand. They are the leading global manufacturer and distributor of tools for the professional technician. Franchisees sell the most sought-after tools in the industry and deliver outstanding customer service to technicians up and down the country. Their fantastic business opportunity offers you the chance to be your own boss whilst being supported by an elite team of industry specialists. Alun’s breadth of experience spoke volumes to the Snap-on franchise team and in 2009 he was welcomed into the network.

“It was a bit of a ‘pinch me’ moment, finally being part of a brand that I had admired for so long. The role combined all of the skills I’d picked up since my school days – customer service, knowledge of the automotive industry and a strong work ethic. I’m really motivated to do well and earn a good and honest living, which drives me to always strive for the best. Most importantly, there’s nothing I enjoy more than the banter I have with my customers.”

Alun’s sales figures and reputation for impeccable customer service soon caught the attention of Snap-on management and he was to be offered a role working as part of the nationwide diagnostic team. Despite the career experience the role offered, Alun missed the camaraderie of his regular routes and loyal customers. In late 2018, Alun returned to the franchise network, launching his franchise in Carmarthenshire and South Pembrokeshire.

For the second time in ten years, Alun would find himself taking part in the new franchisee training programme. Training starts with ten days of classroom-style training in the US. Afterwards, franchisees visit Snap-on’s UK head office in Kettering to meet the staff who will support them on a daily basis and collect their very own custom-built mobile store! Once out on the road, one-to-one training continues with a dedicated Franchise Developer who rides with franchisees for their first five weeks. As part of a six-month intensive onboarding process, new franchisees receive a further 31 days of on-van support from a Sales Developer and Business Manager over the following five months. That’s 51 contact days in the first six months!

“I’ve worn many hats in my career but it’s the franchisee hat that I wear the best. I was also meant to be a Snap-on man. I’d really missed the banter I’d had with my customers when I launched my first franchise and the familiarity of the brand I’d grown up with, so I couldn’t wait to get back from training and out on the road. I’d managed to save a significant nest-egg, so when I came back, I was able to combine my savings and a loan from Snap-on to pay for the franchise.”

Snap-on are one of the only franchisors in the UK able to help our franchisees to fund the purchase of the business. We do this through our in-house bank, Snap-on Finance. This fully regulated finance house eliminates the need for the High Street banks and after all, who better to invest in your franchise with you than your franchisor?

Alun was soon back to his familiar routine of customer calls, accounting and ordering stock to keep up with demand. Twelve months on, he admits that his days are long, but varied, and his passion for offering impeccable customer service is what gets him out of bed in the morning.

“Snap-on is the best product going. It’s the Ferrari of the tool world so I’m proud to offer a service that reflects that. At the end of the day, I’m a down to earth guy and like to think I treat my customers like mates. I wash the van inside and out every week and with the help of my wife, we make sure I’m always ready to offer the service my customers deserve.

“I make good money, that’s undeniable, but that’s as a result of the high standard I set for myself. I wouldn’t necessarily say that I’m money driven but I am adamant that my kids will want for nothing. My days are hectic, and I do find it hard to switch off, but you would too if you were as passionate about your career as I am! That’s what I’d always say to others looking to join Snap-on – you have to have passion for the brand and respect for the way things are done around here. I take a lot of satisfaction from knowing my customers are happy. If I couldn’t have a laugh with them, then I’d be in the wrong job. But it just so happens that I get to laugh everyday – that’s enough for me.”

Snap-On Tools are recruiting new franchisees for single and multi-unit territories across the UK, find out how you can join here!


Family man turned Snap-on man! -


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Name: Lajwer Khattak

Franchise: Snap-On Tools

Territory: Redditch and Bromsgrove

Three things motivate 26-year-old dad of one and Snap-on man, Lajwer Khattak – known as ‘Laj’ by his family, friends and customers – to succeed. His desire to earn a good living for his wife and young son, his dream to stay out from behind a desk and his passion for the Snap-on brand. And the former workshop technician knows exactly where he’d like to be in five years’ time.

“I might only have one Snap-on franchise right now, but my goal is to become a multi-unit franchisee by the time I reach 30. I launched in my territory less than a year ago and have already doubled my weekly income – not bad for someone with no previous business experience. I’m also not far off buying our first family home, something I would have never been able to afford on a technician’s salary. I definitely made the best decision for my family by buying a Snap-on franchise.”

After finishing school, aged 16, Laj did what so many young people do when they’re a little unsure of what to do next: “I enrolled on a college course, thinking that was expected of me from my family, but my heart was never truly in it. I’ve always been quite a hands-on, proactive person, and felt as though my skills would be put to better use in a workshop environment. So, in the end, I left and started an apprenticeship as a workshop technician. That turned out to be much more my style! It was really encouraging to find something I was good at, in my own right, after years of feeling frustrated in a classroom environment. After three years of hard work, I was fully qualified and ready to move up the ladder.”

The next opportunity soon presented itself, as Laj took on a full-time position with Japanese brand, Toyota. But, after four years, he felt something was missing and began to feel frustrated by the lack of future prospects. Something had to change.

“When you first start working for an international brand, you assume that there are no real limits to where you can go. In reality, I felt as though I’d just become a number – a cog in the wheel. I kept thinking how much I’d like to work for myself. I’ve always been a hard worker, so motivation wasn’t going to be a problem, and with a wife and a baby to provide for, I knew now was the time to just go for it. I considered opening my own garage, but with no experience of running a business, I questioned whether or not I could do it. Fate offered me sign, as I came across the Snap-on franchise opportunity.”

Snap-on is the world’s number one professional tool brand. They are the leading global manufacturer and distributor of tools for the professional technician. Franchisees sell the most sought-after tools in the industry and deliver outstanding customer service to technicians up and down the country. Their fantastic business opportunity offers you the chance to be your own boss whilst being supported by an elite team of industry specialists.

During his weekly workshop visit from the local Snap-on man, Arran Dugmore, Laj got chatting with him about the franchise. Arran explained the support he’d been given in the operation of his business and how much he’d built up his franchise since launching a few years previously. That conversation was all that was needed to spark Laj’s passion to sell the most sought-after tools in the industry – and secure financial freedom for his family in the meantime.

“It just made so much sense. In all honestly, I was a little frustrated that I hadn’t thought of it before. My pro-active mindset has meant that I’ve always been good with people and with knowledge of the brand – as a technician – I knew the Snap-on range were the only tools worth having. I knew I could make a real success of my own franchise. I didn’t even give myself time to change my mind. Before the day was out, I got straight on the phone to Snap-on.”

The Snap-on team were bowled over by Laj’s ambition and his obvious admiration for the brand. With his experience in the motor trade and his desire to do well for his young family, he was a welcome addition to the 430-strong UK network of franchisees. In October 2018, Laj launched his very own franchise – Snap-on Redditch and Bromsgrove. But before turning the wheel of his state-of-the-art, Snap-on branded store on wheels, Laj was to jump on a plane, and take part in his comprehensive franchisee training.

Training starts with ten days of classroom-style training in the US. Afterwards, franchisees visit Snap-on’s UK head office in Kettering to meet the staff who will support them on a daily basis and collect their very own custom-built mobile store! Once out on the road, one-to-one training continues with a dedicated Franchise Developer who rides with franchisees for their first five weeks. As part of a six-month intensive onboarding process, new franchisees receive a further 31 days of on-van support from a Sales Developer and Business Manager over the following five months. That’s 51 contact days in the first six months!

“Although the initial training took place in a classroom-style scenario – which I’d never done well in before – this time it was studying a subject I know and love. The training was impeccable, but it was also a real eye-opener. I went there fully prepared to be amazed by the business training, but wrongly assumed the tool training would come easily. I thought I knew everything there was to know about the tool trade. Did they prove me wrong! I quickly discovered that all of the training would be integral to my success. Thankfully, I was able to take it all in, meaning I felt much better equipped when the time came to getting out on the road. I also really enjoyed meeting with people from all around the world, looking to launch their own franchise. It made me realise just how much of a well-oiled machine Snap-on is, and the sheer scale of the network.”

When the time came to fund his new business venture, the young dad looked to the support of Snap-on Tools itself. Snap-on are one of the only franchisors in the UK able to help franchisees to fund the purchase of the business. They do this through their in-house bank, Snap-on Finance. This fully regulated finance house eliminates the need for the High Street banks and after all, who better to invest in your franchise with you than your franchisor?

“I really couldn’t have entertained the idea of launching a business of my own without the added bonus of Snap-on Finance. My family also leant me funds to get me going – they knew their investment was safe and that I’d likely be paying them back before they even missed the money. Since launching, I’ve done that – and more!

“One of my proudest moments so far was the first time I hit sales of £10k in one week. Any Snap-on man will tell you; that’s no mean feat. And I’ve achieved that multiple times since. Whilst money isn’t my only motivation, I also know that I don’t want to be a poor man, and I don’t want any regrets. I’ve never once regretted my decision to buy a Snap-on franchise and – one thing’s for sure – my family will never want for anything. How many young dads can say that?”