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Autoglym Franchisee Case Study Feed

Last updated: 19-August-2022

From employee to franchisee -


Based in Cornwall, Simon White & Co, covers both Cornwall and Plymouth.

Simon was an employee of Autoglym until 1988 when he made the leap to Sales Specialist and decided to take on his own franchise. He has one mobile showroom, two people in the business and works alongside his wife.

With many decades of experience, Simon is in a good position to say how he feels about Autoglym. “It is the top product on the market. As well as being cost effective, there is a consistent quality and performance throughout the range. I’m confident in the performance and quality of the products.”

Quick Fire Questions

What is your favourite Autoglym product and why?
UHD Wax and Rapid Ceramic Spray. Both products are easy to use and results are outstanding!

What is your favourite car?
So my dream car was the Jensen Interceptor after watching the TV series the Saint as a youngster, but these days I like the new BMW Z4.

What are your hobbies or interests?
Rugby and motorsport.

Experienced business owners with a passion for all things automotive -


GBR Autocare was founded by Autoglym Sales Specialists Sam Wray and Rick Gerard, two experienced business owners with a passion for all things automotive and every Autoglym product. Having both used Autoglym separately for over 25 years in both a personal and professional capacity, the opportunity to combine forces and become part of the Autoglym Franchise family arose and it was not to be missed.

Currently operating two mobile showrooms, but with plans to expand in the future, GBR are located in Honiley, Kenilworth. They cover all CV postcodes, plus North Birmingham, Tamworth, Burton upon Trent, Evesham, Pershore and surrounding areas.

Sam firmly believes that Autoglym product quality is second to none. Having used many different valeting products over the years, it became clear that Autoglym’s products provided outstanding results every time. “Autoglym provide highly concentrated products enabling extremely cost effective detergents & cleaning solutions.” says Sam. “The backup service, support, training and product knowledge, which are at our and our customer’s disposal, is unrivalled.”

Quick Fire Questions with Sam

What is your favourite Autoglym product and why?
Sam: Polar Seal / Coat It

What is your favourite car?
Sam: Classic 80’s Aston Martin Vantage.

What are your hobbies or interests?
Sam: I have always had a passion for cars and motorcycles from an early age; I currently own vehicles with single cylinder, twins, 4 cylinder, 6 cylinder and a V8. I have owned a V10 and still have the V12 on the bucket list.

Rick & Sam: We share what some may describe as OCD regarding how we look after vehicles. We are both very hands on with maintenance and servicing and can often be found in the workshop restoring or rebuilding anything with an engine. This level of attention to detail and experience enables us to have good working knowledge of the entire Autoglym product range.

Motor enthusiast has been part of Autoglym for 24 years -


Based in Marlborough, Wiltshire, Philip Marsh & Co cover Bristol, North Somerset, Gloucestershire, Wiltshire and East Dorset. A proud Marlburian born and bred, Sales Specialist Philip and his right hand man Phil Kearley, head out in their mobile showrooms each day to serve the good people of their district.

Born above his father’s garage business it seemed inevitable that Philip would be associated with the motor industry in some form or another.

Following school he embarked on a mechanical engineering career with the Ministry of Defence but, after six years, he was drawn back to the family business and joined his father in their motor accessory business, which ran alongside the garage, and it was here in the early 1980’s that Autoglym first became part of his life when they launched their retail product range.

With his father retiring in 1995 it was time to sell the family accessory business and look for a new challenge, and whilst on a family holiday in the Dordogne Philip spotted the new Autoglym franchise opportunity in an English newspaper (which his son had bought for the football scores!).

“I knew the quality and desirability of the Autoglym product range and already had a trading relationship with the company.  Following the sale of our retail business, the opportunity to buy an Autoglym franchise was an easy decision to make.”

That easy decision sees Philip embarking on his 24th year with Autoglym aided by his wife, Deborah, and Phil Kearley – both of whom he met at around 30 years ago.

Phil was originally employed in a managerial position in the accessory shop before moving on to a factoring company but re-joined Philip 8 years ago to help with the business expansion.  The business now operates from a 2500 sq. ft. warehouse and runs two vans covering Wiltshire/Gloucestershire/North Somerset and east Dorset. Their ethos has always been to provide exceptional customer service whilst distributing both Professional & Retail ranges of exceptional products.

While Autoglym takes up the working hours, Philip’s other passion is petrol power. Back in 1980’s Philip built and the entered his first car in the Mini7 Challenge, taking part in four seasons at circuits around the country, before changing discipline to off road events – still specialising in the Mini.  Following on from racing Philip turned his hand to building a Westfield 7 (Lotus 7 look-a-like) which he used on his first spectator visit to the Le Mans 24 Hour race. In the 1990’s motor bikes came along and were used for touring in the UK as well as further trips to Le Mans and several sorties over the Pyrenees from Northern Spain through Andorra to southwest France – sometimes accompanied by fellow members of the Autoglym fraternity.

Quick Fire Questions

What is your favourite Autoglym product and why?
Radiant Wax/Super Resin Polish – when it was launched as a retail product I considered it to be unsurpassed by anything available in the market place and it still holds that position today.

What is your favourite car?
Ford GT40 – which I would also love to build.

Do you have a claim to fame?
Both James Hunt and I entered our first motor race in a Mini at Snetterton and were both (although not to each other) married in Marlborough.

Dedicated support helped Paul Mitchell build a multi-van operation -


Autoglym Sales Specialist Paul Mitchell heads up the team at Premium Autocare. Based in Knaresborough, North Yorkshire, Premium Autocare cover North Yorkshire, West Yorkshire, Teesside, Cleveland, Co Durham, Tyne & Wear, Northumberland and North Cumbria. The southern arm of their operation is based in Northamptonshire and serves parts of Buckinghamshire, Bedfordshire, Oxfordshire, Berkshire and parts of Hampshire.

With such a large area to cover, it will come as no surprise that Paul operates a number of vans with support behind the scenes too. The franchise was not always this large though, and it was through hard work and determination that Paul and the team are where they are today.

Paul says “I was looking for a small business to buy, grow and really stamp my name on. Autoglym was a perfect fit as it’s the market leading brand in an area of passion for me. Autoglym had a superb product range with plenty of growth opportunity for their Professional range in our area, the franchise just needed a steer in the right direction and fresh eyes. The phenomenal backup and support from Autoglym was also there to see from the outset. I have to say we’ve gone from strength to strength and never looked back; in fact buying an additional area four years ago says it all.”

“None of the growth would’ve been possible without the phenomenal support and unequivocal hard work of my dedicated team who have looked after and developed their areas so-so well over many years, and it’s those that deserve the credit.”

When asked why a potential customer should choose Autoglym Paul replies “If you’re looking for an extensive range of the finest detailing and valeting products on the market with the very best cost-in-use, coupled with the backup and support to match then Autoglym will always be number one; there are two Royal Warrants of Approval to prove it!  You will have your own dedicated Sales Specialist (a one-stop-shop on wheels) who will visit you with their mobile shop offering demonstrations, product advice, tips/techniques and answering any questions, no matter what they are! Our customers, small and large, are not just customers to us but many are now friends; we have a saying “make a customer not a sale” something we’ve been doing for years.”

Quick Fire Questions

What is your favourite Autoglym product and why?
Now that’s not an easy task, there are so many…new “Coat-it” for me though!

What is your favourite car?
Bugatti Chiron. Now come on you, would if you could, wouldn’t you?

What are your hobbies or interests?
Watching my son play rugby, helping coach my daughter’s football team, seeing the world, along with generally spending quality time with my wife and two children.

Member of the Autoglym family since 1999 -


Based in Devon, Ian Stainton & Co cover East Devon, parts of Somerset and Dorset. Autoglym Sales Specialist Ian has been a member of the Autoglym family since 1999 and like several other franchisees was first introduced to the brand working in a previous business.

“I was using the products in my previous commercial cleaning business and knew that as a group of products they were the best quality products per pound you could buy, hence I bought the franchise” he says.

Currently a single mobile showroom operation but with a keen eye on growing his fleet, Ian is fortunate to live and work in some of the prettiest country the UK has to offer. His customers keep him busy so he there is not much time to admire the view as he zips back and forth across the counties.

When asked how he feels about working with Autoglym, Ian says “I love being associated with Autoglym even in a world where most things are driven by price and not quality which can be tricky some days, but quality always shines through.”

Quick Fire Questions

What is your favourite Autoglym product and why?
It has to be Coat it/Polar seal. It comes from a new generation of products that gives a fantastic shine and beading to your vehicle, it’s like magic!

What is your favourite car?
My favourite car (this week) is the Jaguar F-Type.

What are your hobbies or interests?
I love getting involved with local projects. I have served as a member of the parish council. I organise the village firework display and car show where all the proceeds go to local children’s charities.

Trusted brand name led Branson Poyner to Autoglym -


Autoglym Sales Specialist Branson Poyner already had experience working with Autoglym at BMW and Volvo before he decided to establish his own Autoglym franchise in the West Midlands over 20 years ago.

Starting with just one van and stock stored into the family garage, he now boasts a team of four Sales Specialists and four mobile showrooms operating from an impressive 3000 sq. ft. warehouse facility.

The Branson Automotive team cover Shropshire, Worcestershire and the West Midlands from their Cleobury Mortimer base and are a regular face at the NEC in Birmingham, representing Autoglym from their busy show stand.

Branson says: “Autoglym is a trusted proven household name at the top of the tree in the market place. They produce products both we and our customers can believe in. Autoglym have years of expertise in development and have been at the top of their game for 50 years – the products do exactly what they should do – it’s the Autoglym way, always has been.”

Quick Fire Questions

What is your favourite Autoglym product and why?
If I had to choose a favourite Autoglym product it would be Ultra High Definition Wax. It just gives the ultimate finish, the icing on the cake so to speak.

What is your favourite car?
My favourite car is a Porsche 911.

What are your hobbies or interests?
My hobbies are motorsport and I have raced in many formulas since the 80’s including karts, stock cars, Mascars and Legends – winning the British Championship in 2010. My other passion is football being a keen Aston Villa fan.

Father and son Autoglym franchise in North Staffordshire still going strong after 30 years - 14-February-2020


Name: Andy Richardson
Franchise: Don Richardson Ltd
Location: North Staffordshire  
Established: 1989

How long have you been an Autoglym franchisee?
Well, it’s a long story, but my father was one of the very first Autoglym distributors back in 1967. I sort of grew up with it, if you like. Personally, I had a few different jobs after I left school. I sold cars, steel, insurance and tried all sorts of jobs along the way. Then, one day, I realised that maybe there was a very good opportunity right under my nose here. I only wanted to sell cars because I got a brand-new car at the time, but as a result of being involved with Autoglym through my teenage years I was already well placed to make the most of working alongside my father. I then really got cracking with the business around 1989 / 1990. It was truly a career path to take and a job where anyone who wants to really can grow something special.

What sort of areas do you cover now?
We cover North Staffordshire, so our southerly tip is around Junction 13 of the M6 right up to Millham / Barrow in Furness in the Lake District. We also go over as far west as Anglesey in Wales with an ever increasing client base.

How many staff members have you got now?
There are eleven of us now. I’m certainly not your ‘one man in a van anymore’, but the business has developed and grown naturally over many years and we’re certainly not afraid of adding another van to the fleet as the need arises.

With eleven people you must have a huge warehouse and storage facilities?
We’re in a 6000 square foot warehouse at the moment. The thing is, when you think of most franchisees, they’re typically one or two-man bands who cover a slightly smaller area, but we’ve just expanded naturally as repeat business and word of mouth keeps bringing clients our way. On the whole, it’s a very predictable and sustainable model.

How has the business grown then?
As you go along you have your setbacks and you have your growth. We’re certainly not arrogant enough to suggest that it’s always been rosy. We’ve had downtimes like any business, but we always come out the other side and Autoglym are always there. If there’s one thing I can say about the support we receive from them, it’s that everything is done fairly, in confidence. We’re not infallible, but ultimately you don’t keep trading for more than 50 years without being able to adapt and survive in a constantly shifting marketplace.  I hate to sound cocky, but we’ve been doing it for long enough to know how to operate successfully. I’ve got the t-shirt now!

You’re not out on the van now then?
Not anymore. I did my time though around Manchester, it certainly made me grow up that did.  It came as quite a culture shock at the time. For someone who had valeted cars at the age of 16, being out on the van was a huge leap.  

What does Autoglym offer you then?
The security of being part of the biggest cleaning brand on the planet is not to be sniffed at.  The security of knowing that you’ve got 100% the best quality products on the market. If you ever have an issue with a product you’ve always got the back up there to do something about it. Just having a ‘proper’ company behind you that does everything ethically and right down the line is one of the most reassuring factors of all. You can’t put a price on the principled approach of Autoglym overall – there’s just no messing about. Everything is played with a straight bat, so much so that yesterday I went and bought yet another van for the fleet. We don’t stop, we just keep re-investing. This is undoubtedly my best opportunity, so I’ll grab it with both hands.

So how has the business evolved to meet differing demands?
We are going to different areas that perhaps ten years ago, maybe even five years ago we’d never even thought of.  In the last two years, we’ve been selling quite a lot of product into the agricultural market, so much so that I’ve started advertising in our local farming magazine. We now sell around. 30 – 40,000 litres a month of TFR. Haulage, coaches, buses and also farms have really changed our outlook.  We’d never really considered it before, but when a combine harvester costs £240,000 the farmer really wants to keep it clean. I championed TFR when I was out on the road and it’s become our biggest selling product by volume without a shadow of a doubt. It’s made our jobs an awful lot easier.

How do you keep track of everyone and ensure growth?
I know where they are thanks to their journey planners. It’s all about targeting for the growth that we need to get, setting realistic goals and keeping everyone on the team happy.

Interview: "It’s been a lot of work but winning the award at the conference was a nice feeling!" - 13-December-2019


Franchisee Name: Josh Groves

Franchise: Heath Products Ltd

Location: East England

How did it all start out for you as an Autoglym Franchisee?

JG: In April 2004 I started working for an established Autoglym Franchisee, who looked after the Essex area, as a van salesperson. Prior to that I ran a water sports business at a lake near Romford and we used to jet ski and wakeboard there. As a younger man (20) I had a Ford Fiesta XR2 that always looked like it had just come out of the showroom. It was always spotlessly clean - I used to use Autoglym back then to keep on top of it. Even now, I don’t mind spending an afternoon on my car, or my wife’s, car just keeping them tip top.   Having spent two years working as a salesperson in Essex, the opportunity presented itself to take on the Hertfordshire Franchise in 2006, an opportunity which I obviously leapt at.

How have you grown since?

JG: Well, in 2011 I also took on half of Bedfordshire as well. Then in 2018, I took on another van with an additional salesman, Alan, and purchased Essex as well. We’ve now got two vans on the road and my wife, Emma, runs the office and the accounts. We meet up every morning at HQ in Braintree, load the vans and then head off on our rounds. I’m very pleased with how it’s going, we certainly put the hours in.

How do you find new customers?

JG: A lot of the time it’s word of mouth, or even just by stopping off and seeing what existing products valet bays or detailing specialists are using to see if we can help them out.  We deal with a wide range of accounts now from taxi firms, mobile detailers to haulage companies, local farms and even light aircraft companies.

What’s the secret to success?

JG: Hours and miles.  My day starts at 6.30am and if I get home by 6pm then I’ve had an early day. You’ve got to just keep pushing the business forward. Also keeping the vehicles clean, particularly in the winter time, takes a few minutes each day as well. We also take pride in our appearance and presentation as well – we’ve got to look smart.  Having a great team around me is also crucial.  Alan, my right hand man, was a car detailer and customer before he started working for me. He even won Salesman of the Year for Q4 in 2018.

Have Autoglym assisted you to expand?

JG: Absolutely!  They’ve been exceptionally supportive and helped out all along the way. They even awarded me Franchisee of the Year 2018 for the Southern Region at the 2019 January Conference. If I’ve ever got any problems though I speak with my immediate manager and he does his utmost to help out, always. 

What did it mean to you to be named Regional Franchisee of the Year? 

JG: I was blown away.  I’d been after that for years and finally it came true.  

Is it right that you’ve expanded your premises to suit?

JG: Yes, that’s correct.  We took on another warehouse in 2018 when Alan joined. We needed to keep enough product in stock to meet demand. It’s been both stressful and rewarding expanding, but all of the effort has paid off.    It’s been such a lot of work but winning the award at the conference was such a nice feeling, it makes all of the hard work worthwhile. It’s going better now than it ever has done.     

To learn more about franchise opportunties with AutoGlym, request more information here!

Interview: "The support from day one was very, very good. The training and back-up is amazing!" - 30-August-2019


Franchisees Names: Sam Wray and Rick Gerard

Franchise: GBR Autocare

Location: Warwickshire

Hello Sam, how long has the business been going and how did it all come together for you guys?

SW: Just eight weeks ago we took over the franchise, so it’s still early days for us.  We have both used Autoglym products for as long as we can remember in our previous jobs and were both personal friends of the old franchise owner.  He’d been selling us both Autoglym products for years at good prices. We’re both pretty keen on cars and bikes generally, and both rather OCD, so we’ve always kept our wheeled transportation in good order, using Autoglym just makes that process so much easier.   I’ve even still got my first 1975 FS1E Yamaha that I’m always fettling, cleaning and admiring.   

What were you doing before taking on the franchise?

SW: We were selling used cars, but we had quite a high stock level of middle ground and slightly cheaper vehicles that were causing us all sorts of warranty problems, so the option was either to go upmarket with fewer higher value, prestige vehicles, or take on the Autoglym franchise – you can probably tell which path won through.  

How did the franchise opportunity come up?

We were actually visiting the previous franchisee one day looking to buy some products when he sighed and said, “I don’t know what I’m going to do when I sell the franchise?” To which our ears pricked up. We soon decided it would be a sound business move to take it on and supply Autoglym to an ever expanding client base all over the Midlands.    

What’s it been like setting up?

SW: It actually fell very well for us timing wise.  It’s been lots of hard work recently, but now that things are calming down and we’re getting in to the routine of it, we’re really starting to enjoy it. This came along at precisely the right moment in time, and we’re both very glad that it did.    

Whereabouts are you based?

SW: We’re right in the middle of the UK. We’re about seven miles from the centre of England, just outside Warwick.

Which areas of the UK do you cover?

SW: We’ve actually got two franchise areas.  All the way up to Burton Upon Trent, all the way round the side and to the top of Birmingham. On the other side we skirt out as far as Rugby, then all of the Warwickshire area with the CV postcodes, and then the area runs down to Evesham, Pershore a bit of Worcestershire and then down into the Cotswolds  

Are there many of you as part of the business?

SW: No, it’s just the two us, myself and Rick Gerard at the moment.  We’ve hit the ground running and already had a good idea of what we were getting into having had an association with the previous franchisee through our second hand car sales business.  It’s been an exceptionally busy two months, but we’re finding our feet now.

Are you both always out on the road then?

SW: Yes, that’s right.  In the morning I go left and Rick goes right out of the gate.  At the moment we’re dealing with our existing customer base, but we’re always prospecting and pitching for new business whilst we’re out and about. Having just started to catch our breath over our routes and who’s going where and when, we’re ensuring we know what our customer’s need to meet their requirements.

Has Autoglym been a big help getting you set up?   

SW: They’ve been amazing. Just two to three days after we took the franchise over we were invited to the Annual Conference at Silverstone, which was incredible. We got to meet pretty much everyone, we networked beyond belief and just had a really good time. From the very start, both Nigel, the Head of UK Sales and Gavin, the Head of Franchise Network had expressed that if there was ever anything we’d like to know not to hesitate to get in touch. The support from day one was very, very good. With the training, presentations and back up, the support is amazing, we couldn’t have asked for more. It’s been a lot easier knowing you have a company behind you that that is always on hand, or will always pass you over to the right person.  Altogether it’s been a fantastic way to start a new business.     

To learn more about franchise opportunties with AutoGlym, request more information here!