10 keys points to consider when taking your franchise brand international

Below is a list of points that franchisors should consider when looking to franchise internationally to help them avoid making mistakes at a later date:

1. Perfect your concept before you go abroad

2. Get all your documentation up to date and be prepared to adapt it to the new country

3. Don’t over extend yourself - do only one country at a time

4. Common language is a huge benefit

5. Research the local market and the locals know better - even raw materials are different from country to country

6. Budget accurately and allocate costs correctly - setting up a master franchise properly is expensive

7. The correct master franchisee is essential not just the personality but do they have sufficient capital - strict guidance and control is needed in the beginning

8. Training is an essential part of success – even to extend the company culture

9. Ensure good marketing

10. Under promise and over deliver - it’s difficult to keep the master franchisee motivated