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Why Optic-Kleer franchise stands out from the competition

Why Optic-Kleer franchise stands out from the competition

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Name: Mike Cruz
Location: Lincolnshire
Franchise: Optic-Kleer
Date launched the franchise:

Can you tell us a bit about yourself and what you were doing prior to buying your Optic-Kleer franchise business?
I have been running my Optic-Kleer franchise since 2012. I previously worked for another autoglass repair company.

Can you also tell us about the franchise you have bought?
Optic-Kleer specialises in repairing windscreens. The way the Optic-Kleer franchise works is that we turn up at a supermarket and set up our equipment. Having a canopy, signs and a vehicle draws in the customers, so there is no cold calling or leaflet drops. You just wait for the customer to come to you. We also have the Optic-Kleer website, which lets customers know where we are working.

Why did you go down the franchise route? What made you choose the auto repair industry? And why did you choose an Optic-Kleer  franchise?
I knew of Optic-Kleer as I had been working for another windscreen repair company.  Optic-Kleer was one of our competitors!  When David approached me with an opportunity to start as a franchisee, I jumped at the chance to join a better company and become my own boss.

What training and support did you receive initially and ongoing?
The training lasted 5 days. It covered not only how to carry out a professional repair but also how to run a successful business with all the support needed. I was taken through step by step from setting up my registered limited company to VAT registration.

One of the biggest advantages with Optic-Kleer, compared to the previous company I worked for, is the fantastic support I received initially and still receive now. Head Office is always on the end of phone, including the franchisor.  David is very helpful and always has time for you. We have a fully staffed office who are there to support us, which is a minimal cost but very beneficial.

How would you describe your role as a franchisee?
The way I run my franchise, it is quite varied. Not only do I see customers at supermarket car parks, I work for farmers and commercial sectors. I work on fleets of lorries, which makes the business different. I also do house calls, as well as going to a fixed site. I set up all my equipment in a supermarket car park and just wait for the customers to arrive. My day is very diverse, you can have two or three customers in one go or they can be more spread out. No day is ever the same.

What are the key USPs of an Optic-Kleer franchise?
With Optic-Kleer we have very low overheads, which is great when you are self-employed. The management fees are also very low and the software we use to order our solutions is straightforward.

The stock we hold, consumables, canopy and signs, is minimal.

Do you feel satisfied in your work?
Providing excellent customer service is essential in this industry. I like to be professional and treat people how I would like to be treated. You are representing Optic-Kleer as well as your own business. I feel very satisfied in my work as people are very nice and it is rewarding to be appreciated after completing a successful repair.

In your opinion, what makes a successful franchisee?
I don't believe you really need any experience as Optic-Kleer will provide you with thorough training. However, I think it's useful to have good face-to-face communication skills. Self-motivation is also important as you are running your own business.

Are you excited about the future with Optic-Kleer?
I have been with Optic-Kleer since early 2012 and it has gone very quickly. I am looking forward to the future and with all the new developments coming along digitally, I think it can only get better.

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