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Redundancy gives Belvoir franchise owner a new lease of life

Office: Edinburgh South
Launched: August 2005
Owners: Grant Lidster and Carol Gordon
 
Background:
Grant Lidster and his partner, Carol Gordon both have a background of working in the pensions industry. However, redundancy and a golden handshake provided them with the opportunity to invest in an exciting career opportunity. 
 
Why Belvoir?
“We looked at different franchise opportunities but were drawn to Belvoir by the brand name and the support that was offered,” says Grant.
 
“Our three weeks of training at Belvoir head office in Grantham, which incorporated a mix of classroom-based teaching, role-play and live appraisals, was excellent,” says Grant. The training was complemented by onsite mentor support during and after the franchise opening.
 
Success to date:
Within months the couple established a reputation for excellent customer service. “We have a steady stream of clients thanks to the high profile presence created by Belvoir through editorials, advertising in newspapers and leaflet drops,” says Grant.
 
“We want to be one of the key players in Edinburgh and Belvoir helped us find a shop front in a very popular area, which is bright fully equipped and decorated using the Belvoir corporate branding, which really impresses customers.”
 
There is stiff competition from other agents within the Edinburgh area but Grant and Carol feel they score higher on customer care.
 
Vision for the future:
Grant and Carol work together, assisted on a part-time basis by Grant’s son. They aim to continue building their portfolio of properties and provide a level of personal customer care that is difficult for some of the larger agencies in the Edinburgh area to provide.
 
 
 
 

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