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UK Franchise Opinion and News

Franchise Opinions highlights the latest opinions, news and trends in UK franchising. The authors, all experts in franchising, are happy to share their advice and views with you.


How to make sure you don’t run out of cash!

Article by Chris Roberts Franchise Finance

More and more people are turning to Franchising, because if you choose a good Franchise, you will get plenty of training, support and of course you will actually achieve your goal of being ‘The Boss’ of your very own business.

The reality is that you will be given all the tools you need to run a successful business and providing you follow the model and put all your energy into the process you are likely to be successful. That is as long as you don’t run out of cash!

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Are you a serial under seller?

Article by Dee Blick The Marketing Gym

It does not automatically follow that because you love what you do, you’re great at selling. Yet sales are the lifeblood of your business. Many a good business has failed to make the big time because they ignored marketing and sales. They slide into serious underselling without even realising it.

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What franchisors should do to protect their brand and intellectual property rights

Article by Graeme Payne Bird & Bird

In this second article relating to a franchisor's intellectual property rights, Graeme examines the practical and legal steps that franchisor's should take to protect their brand. Regarding enforcement of intellectual property rights ("IPRs"), this article examines both the array of potential protection techniques as well as the scenario where a franchisor's franchisee infringes the franchisor's intellectual property rights.
 

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Protection of key intellectual property rights for franchisors

Article by Graeme Payne Bird & Bird

Graeme Payne, Partner in the international Franchising, Licensing and Multi-Channel Strategies Group at Bird & Bird examines the key intellectual property rights that form part of a franchise business and how they should be protected. The key intellectual property rights which typically form part of a franchise business concept are: trade marks; domain names; copyright – particularly in respect of materials such as the operations manual, website text and advertising, marketing and promotional literature – and database rights.

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Keeping it In the Family

Article by Michael Johnson Card Connection

Successful franchisees come from every walk of life. Middle managers, forecourt proprietors and ex-post office managers have all become owners of Card Connection franchises. However, some of our most profitable franchisees are run by families working together as a team rather than individuals alone.

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How to take the chill out of that telephone cold call!

Article by Dee Blick The Marketing Gym

A few years ago I was invited by a blue-chip brand to provide some intensive telephone training for their clients – an eclectic group of commercial insurance brokers. What became obvious as the day progressed was that most of these guys were setting unrealistic targets for their telemarketing teams and then becoming disillusioned when they failed to reach them. For example, they would expect a cold prospect to agree to a meeting on the strength of one telephone call alone. By the end of the day most had realised the error of their ways and resolved to focus instead on setting realistic targets based on ‘meaningful conversations’.

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Royal Bank of Scotland tell of the benefits of franchising

Article by David Williams Q.F.P. The Royal Bank of Scotland

Starting up a business by way of a franchise has become more and more popular over recent years. People from all sorts of backgrounds are attracted to it and their circumstances can vary tremendously, as well as their motivation for doing so. So what is the attitude of the banks to this type of venture?

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Out with the old. In with the new and improved!

Article by Dee Blick The Marketing Gym

It’s a new year; a fantastic time to review your marketing and your approach to marketing in general. Here are some tips to help you: You have to make time for your marketing. Ideally, 90 minute chunks 2 to 3 times a week if you’re really aiming for the big time or, simply want to maintain an already successful business. Marketing on the hoof can only carry you so far.

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Why ‘Profile Raising’ is the new PR

Article by Dee Blick The Marketing Gym

I was the keynote speaker a few weeks ago at the BFA Women Working Well Conference in Birmingham. After my speech I shared PR tips from the PR masterclass in my new bestselling book The 15 Essential Marketing Masterclasses For Your Small Business.

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How to irritate editors...and how to charm them

Article by Dee Blick The Marketing Gym

I had lunch with three editors last week. I used the lunch as an opportunity to ask for their pet hates - what really gets their goat when they receive a press release from an organisation and to ascertain what they’re looking for from an organisation keen to feature in their publication.

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