Signs Express (Lancaster) sponsors World Touring Car Championship driver Tom Boardman as he races into winning position at Brands Hatch.
Independent driver Tom Boardman called on the expertise of Signs Express to provide vehicle graphics for both his SEAT race car and his support truck for his entry in this year’s competition. The British rounds at Brands Hatch saw Tom finish an impressive 3rd position in the first race and followed by a closely fought win in the second race.
Despite being up against some of the leading drivers, Tom has become the fifth winner in the championships so far. Tom said: “I am so pleased that Signs Express (Lancaster) was able to supply and fit the vehicle graphics for the whole of the championships. The team’s expertise in design and print has perfectly transformed my car and race transporter. When I joined WTCC I expected it to be easier. It has been a tough season but we have been learning and finally everything is in place. I am so relieved I can fight with the leaders!”
Signs Express (Lancaster) owner Thomas Somers commented on the race: “Tom who lives locally to the centre contacted us to see what we could do in way of sponsorship graphics for the WTCC events. Vehicle graphics are a fast and effective promotional tool so we were only too happy to help. We’ve sponsored Tom all season but this was Tom’s first WTCC Independents’ Trophy win, so it was exciting to both be involved in sponsoring him and also to be at Brands Hatch watching him racing.“
The championship tour which started in Mexico has now concluded for the summer but will resume in six week for rounds 17 and 18 being held on 6th September in Oschersleben, Germany. This will be followed by Italy on 20th September, Japan on 1st November and finishing in Macau, China on 22nd November.
As part of the UK and Ireland’s leading signs and graphics company, Signs Express (Lancaster) provides a complete design, manufacture and installation service for all forms of signage including interior/exterior signs, vehicle graphics, exhibition and display products, window graphics and health and safety signage for businesses in Lancaster and surrounding areas. Customers include McDonald’s, Mercedes-Benz, NHS Blood and Transplant (NHSBT) and Dyno Rod to name but a few.
