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master franchising in the uk

whichfranchise International

Introducing established international franchise brands to the UK seeking investors and partners for Master License and Area Development opportunities. Many established brands such as Tim Hortons, Domino's, Molly Maid and Snap-on Tools all started this way in the UK. Master and area development franchises are ideal opportunities for those with the ambition, skills and finances to take a franchise with a proven track record in other countries and develop it in the UK. We have a list of franchises currently looking for UK investors

Master franchisee interviews

Exclusive interview with Aslam Bakkali, Belgium master franchisee for Business Doctors

Aslam Bakkali has spent the past 30 years working in finance and sales management for well-known multinationals such as Colgate-Palmolive, Orangina Schweppes and ACNielsen. Initially looking to start his own consultancy business, his research led him to Business Doctors who were offering similar services as to what he envisaged his own business doing. However, as they already boasted a strong network of high calibre consultants, and the fact they are a well-established business who have helped over 10,000 businesses, Aslam soon realised that franchising and Business Doctors would be a less risky option. The fact he could become the master franchisee for Belgium and make a major difference to the market place also appealed to him immensely.

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Master franchise videos

If you are interested in buying a master franchise and want to know more about the franchises available, then we have a selection of videos for you to watch that will give you further insight into the opportunities.

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International news

Denny’s announces plans to enter the UK by the end of the year

American diner chain Denny’s has announced that it plans to enter the UK by the end of the year. The chain, famous for its all-day breakfasts featuring US favourites such as pancakes and hash
browns, is set to open its first British location in Swansea, South Wales, shortly after Christmas. A further nine stores will open throughout the UK over the next several years.

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What is a master franchise? And why invest in one?

Master franchises are those franchises which have proven successful elsewhere and are now looking to replicate this success in the UK. They are however not proven in the UK and whilst they may be hugely successful in their own country, it doesn't necessarily mean that what works somewhere else will necessarily work here. It is therefore vital that you undertake as much research as possible to identify if master franchising is right for you; e.g. can you finance the purchase, and have enough capital to run the operation, and do you have the required skills? You also need to evaluate whether the UK market is right for this franchise. We have an advice section to help you fully understand investing in a master franchise.


Featured master franchise

Brumby’s Bakery is an Australian chain of established, and successful, retail bakeries. Brumby’s is part of Retail Food Group (RFG) – Australia’s largest multi food franchise group. We have 12 brand systems across bakery, patisserie, coffee and QSR, represented by over 2550 outlets in over 80 international territories. We now aim to be the premium destination for baked good in the UK too.

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FREE master franchise consultation

Johnny Sellyn Johnny Sellyn, founder of whichfranchise and a leading expert in international franchising, is available to answer any questions you may have about master franchising; bringing a franchise to the UK or investing in a master franchise. Find out more...

Top tips for successful master franchising

  • Look for a franchise business that operates successfully in its home country
  • Thoroughly research the business and the market in the UK
  • Ensure that the franchising model works for all parties
  • Seek expert advice from bfa affiliated professionals
  • Operate you own outlet(s) to prove the model works over here
  • Ensure that you have sufficient capital and financial backing
  • Conservatively forecast franchisee development targets
  • Don't underestimate the time it will take to get established

Read more advice on buying an international franchise

The role of the master franchisee

It is the responsibility of the Master Franchisee, especially at country level, to replicate what a franchisor does in their domestic market. This will include setting up pilot franchisees, developing a franchisee recruitment system, building a franchisee network, developing a support infrastructure and marketing the brand. Read more... Read more

List your master opportunity

If you wish to put your brand in front of the hundreds of serious investors who visit whichfranchise each month, then contact for information on listing your opportunity with us.